Cover Story: The NBA and Modern Basketball as Told Through its Most Iconic Magazine Covers is reprinted with permission from Triumph Books.
SPORTS ILLUSTRATED took over a decade to figure out a blueprint for what their magazine should look like.
SLAM took one issue. The magazine would change over time. Their voice would evolve. The magazine cover looks drastically different today. But flip through a present-day issue of SLAM, and it still reads pretty much the same from front to back as the very first issue, which came out almost 30 years ago.
The first issue of SLAM featured short-bit culture stories on Pearl Jam’s near-decision to name themselves after Atlanta Hawks guard Mookie Blaylock and basketball’s growing popularity in Japan. There’s a dunk of the month. There’s a one-page feature on high schooler Steve Wojciechowski, along with profiles of college point guard Jason Kidd, perennial NBA All-Star Charles Barkley, and New York–playground legend Joe Hammond. There are full-page photospreads of the latest sneaker releases, and a six-page photo essay on playground hoopers around the country, including a cameo from a 16-year-old Paul Pierce.
This is what SLAM still is today: a magazine celebrating the sport of basketball. A casual voice. An all-encompassing approach of covering high school, college, and the pro game. A magazine highlighting sneakers and athletic apparel. A personality-driven publication. A magazine that didn’t tie themselves to the current news cycle.
Founder and publisher Dennis Page established a blueprint for what a modern-day basketball publication
