Kiplinger

For Real Financial Security, Do NOT Do What Everyone Else Is Doing

If you were to characterize the perfect investment, how would you describe its features?  You most likely are describing something that doesn’t exist –  a financial unicorn that, if it actually did exist, would do away with all other financial products.  But even though it doesn’t exist as a single product, there are ways to design an ideal portfolio of products that encapsulates the features you desire; you just have to know what you’re looking for to do it.

Business coach Dan Sullivan has a saying, "Our eyes only see and our ears only hear what our brain is looking for.”  In other words, to find what you’re looking for, it is essential to know what you’re looking for.

Simple concept, right?  But I see people making m on a daily basis in my practice by overlooking options that aren’t the status quo.  People default to doing things that don’t always align with what they

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