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Only English Would Try to Shorten a Word This Way

There’s something very unusual about the shortened form of <em>usual</em>.
Source: The Atlantic

You walk into your favorite coffee shop. You greet the familiar barista, who knows your daily order. You say “Hi, I’ll have the”—wait, I can’t figure out how to write the next word. You know, “the usual,” but shorter. Hip! Casual! I’ll have the … uzhe. I mean, the yoozh. The youj?!

Why does this shortened form of usual, which rolls off the tongue when it’s spoken, cause so much confusion when we try to write it down? When I offered my Twitter followers 32 different options for spelling the word, nobody was fully satisfied with any of them. Youge to rhyme with rouge? as if it’s Polish? in a desperate hope that some letter, somewhere, would cue the appropriate sound? The only thing everyone could agree on was that all of them felt weird.

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