Salesforce’s State of Marketing Report for 2023 has revealed that marketers will need to stay mobile, embrace innovation and continue the trend of trying to achieve more with smaller budgets.
Renata Bertram, Vice President of Marketing at Salesforce ANZ, says the key messages from the report were that while marketers have had to adapt to a challenging environment over the last few years, as we emerge out the other side, there will be more opportunities and challenges.
“I think it is all about embracing innovation. What that means is a lot of marketers are embracing how to get more value out of your existing tools and technologies and continue to focus on investment that will actually drive things like automation and productivity.”
Privacy regulations and personalisation are two other big trends set to continue to in 2023 according to the Salesforce report.
