How did Smart Media come about, where did you find your gap in the market?
Like all good things, Smart Media started out as a discussion. We believed that there was a lack of transparency in our industry.
Matt had worked at Google and in advertising for over 15 years and Mike had worked in marketing for over 15 years as a CMO and TVNZ-NZ Marketing Awards Winner.
We launched Smart Media believing there was a need for radical honesty in the media industry. We believe in total transparency. Our strategies and insights are based on practices that New Zealand marketers may not be aware of, hence
