The Mikkelsen twins live in a universe where 1 + 1 = oh, around $50 MILLION a year. And they created it entirely themselves. It’s called Publishing.com
their first million dollars at age 25. The twins’ second million came four days later, crowning a swift climb up from rock bottom, when they lived It sold, so Rasmus followed suit with a cross-training manual. Suddenly, they were in the publishing business. To scale, they hired ghostwriters, and once combined earnings grew to around $3,000 a month, they quit school and moved to Thailand, where the internet was fast and the living cheap. Next stop: Hawaii. “It was euphoric,” says Christian. “I told Rasmus literally every day, ‘This is the new best day of my life.’” ● Indeed it was—until Amazon shut down Christian’s primary account. Turns out, you can’t just run text from a book in English through Google Translate and sell it as a foreignlanguage edition. Rasmus lost his account, too (same IP address). Now what? A pivot to producing YouTube videos teaching hopeful souls how to do what they’d done, with a focus on audiobooks. They rolled up their advice into an online course called Audiobook Income Academy and promoted it at a 50 percent discount the day it launched. It brought in $48,000 overnight. “I’ve never felt richer in my entire life,” says Christian. “And here we are now—accidentally—with a $50 million-a-year business.”
