ANY BEHAVIOR IS FINE IN MODERATION. But why do we suck so bad at moderating? Why do we keep eating when we’re full? Why do we keep shopping when we own too much? Why do we keep drinking when we’re already tipsy? Why do we scroll social media when it makes us miserable? Why do we binge-watch another episode even when we realize a more meaningful life beyond the screen is passing us by? Why do we get stuck doing the same thing we regret over and over and over?
These behaviors are often fun and rewarding in the short term but backfire in the long run. In researching my new book, I learned that these behaviors track back to how we
