‘I see myself as a pioneer’
Alli Stubbings, 42, from Cobham, Surrey, is the brains behind the ethical fragrance brand Medeau.
THE IDEA
Pregnant and researching which skincare and perfumes were safe for my body, I was shocked to discover that traditional fragrances are commonly laced with toxic ingredients that could cross the placenta to the foetus. When I told my husband, Ed, why I no longer wanted to wear the designer-brand perfume I’d always loved, it was a light-bulb moment. I’d previously worked in publishing and was preparing to be a stay-at-home mum. Ed had a career in the financial sector, but we decided to develop a fragrance brand that
