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    How to Become a Marketing Superstar
    How to Become a Marketing Superstar
    How to Become a Marketing Superstar
    Audiobook (abridged)2 hours

    How to Become a Marketing Superstar

    Written by Jeffrey J. Fox

    Narrated by Jeffrey J. Fox

    3.5/5

    ()

    About this audiobook

    With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'--this time with counterintuitive advice on how to become a marketing genius n his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian eye to marketing through brand building and innovation. Fox's advice is delivered in snappy, to-the-point chapters that zero in on his creative--and often counterintuitive--advice and features such unforgettable fundamentals as:

    • Make a big splash, instead of a lot of little ripples
    • Always have a pipeline to the president
    • Own a market, not a mill
    • The long and short definitions of marketing


    There are also provocative 'Instant Marketing Superstar' challenges throughout the book, offering the reader a chance to solve real business problems. In a time of corporate budget cuts, it's more important than ever for all employees to be creative marketers. How to Become a Marketing Superstar is certain to find a place on the shelves of anyone who wants to increase sales in a competitive marketplace.
    LanguageEnglish
    PublisherHachette Audio
    Release dateMay 21, 2003
    ISBN9781401385316
    How to Become a Marketing Superstar
    Author

    Jeffrey J. Fox

    Jeffrey J. Fox has written several bestselling business books, including How To Become A Rainmaker and How to Become CEO. The founder of Fox & Company, a premier marketing consulting firm, he has been named “Outstanding Marketer” by Sales and Marketing Management magazine. He has held senior marketing positions at several international companies and is a sought-after speaker to senior executives. A graduate of Trinity College, he holds an MBA from Harvard Business School. He lives in New Hampshire and has offices in Avon, Connecticut.

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    • 4/5
      Really liked the book and its dedication to servicing and attracting the customers.