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    MBA On The Go: 30 Minute Reads
    MBA On The Go: 30 Minute Reads
    MBA On The Go: 30 Minute Reads
    Ebook83 pages49 minutes

    MBA On The Go: 30 Minute Reads

    By Nicholas Bate

    ()

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    About this ebook

    Neither the time nor money to study for an MBA? Skill-up with this 30 minute read!

    Make the most of your commute to work by discovering the critical models and hard-won wisdom of an MBA course in short form. MBA On The Go is an ultra-condensed, mobile guide to the essential thinking which will make your business fitter and stronger – quickly.

     MBA On the Go:

    • Can be read in 30 minutes – that's the same as the average commute time

    • Covers core business skills and problems to make your work life more productive and more successful

    • Provides the answer to pretty well any business challenge you might have

    • Is written in an engaging and punchy style with high impact

    LanguageEnglish
    PublisherWiley
    Release dateDec 11, 2014
    ISBN9780857085214
    MBA On The Go: 30 Minute Reads
    Author

    Nicholas Bate

    Nicholas Bate runs Strategic Edge Ltd, a consultancy that enables individuals to realise and release their full potential. He works extensively with individuals and teams in organisations as similar and different as Microsoft, Marks & Spencer, Philips Electronics and Hudson Global, Intel, as well as many non-corporate organisations.

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      Book preview

      MBA On The Go - Nicholas Bate

      What will this book do for you?

      The answer to almost any business challenge you might have – now or in the future – is embedded somewhere in the modern MBA. The Masters in Business Administration is comprehensive, well-researched and providing you choose the course carefully, stimulating. Yes, it's all in there: pricing, competitiveness and motivation; supply chain, strategy and ethics; macro- and microeconomics and psychometrics. The facts, the models and the implications.

      The only trouble – the big trouble – is it takes time, it takes money and sometimes it's truly difficult to see the wood for the trees or the strategy you really seek for your business because of the matrices, layered pyramids and interlinked circles you'll be shown. Having taught as a visiting lecturer on one of Europe's leading MBA pro­grammes for six years I soon realized there was a need for something which did allow the wood to be seen for the trees and the correct strategy not to be lost in a swamp of essays, assignments and team work. Plus one or two missing sections, such as how to sell, needed to be addressed. I consult internationally and work with organizations such as Microsoft, the BBC, RSA and Oxfam. In MBA On the Go, tried and tested with many of those organizations, you'll get the essential thinking, the critical models and the hard-won wisdom, which will make your business fitter and stronger.

      Quickly.

      It will remind. It will kick-start. It will educate.

      I've structured this guide to be high value and fast and easy to implement. The majority of each section is structured as follows:

      1. The Concept. I'll explain the concept (e.g., be different) in a paragraph or two. At the end of this section you will understand what the concept is and why it is important.

      2. Consequences. I'll then explain what that means for you and your organization. The good, the bad and the ugly.

      3. Actions. Critically, I will then move to the actions you might consider to protect your organization from competition, economic challenges and intrusions on profitability.

      4. Specific Tools/Concepts Plus Cautions. Then reve­aled are the practical tools to use at your off-site or awayday or brainstorms or planning meetings as you detail and implement these actions. And one or two cautions concerning their unskilled or even over-zealous use.

      5. Case Study. And then to bring it all together a micro case study, which will illustrate in full relief the points made.

      What's the best way to approach the material? It's concentrated with guaranteed no padding so read a section in a sitting and then consider what that means for you, your team and your business. Once you have read all the sections and summarized your own thinking, then perhaps run an off-site. Take your self-generated checklist and create a 12-month action plan for the steps you need to take to innovate, develop skill sets and revitalize that which you know but had forgotten. There's particular help with this process in Section 6. Work the plan and then re-start the whole process again in 12 months' time.

      Importantly, they will not just address thinking and knowledge but also that vital implementation.

      A note on symbols

      The material is designed to be immediate and ready to go and in the text you will occasionally see three symbols. It is perfectly possible to ignore the symbols but if used they can bring another layer of depth to the material:

      • The * symbol – This means that there is a fuller explanation of a generally intuitively understood word in the Quick Reference section at the back of the book e.g., segmentation*. Many readers will understand that segmentation is a formal term and they do not need further explanation. But some might want to clarify what it means: the option is yours without disturbing the flow.

      • The + symbol – This means that we will build on this idea in a separate (identified) section and will not pursue it any further at this point. Thus motivation+(3) means more on motivation in Section 3. You could follow the connection to the referenced section if that is

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