Passion Into Profit: How to Make Big Money From Who You Are and What You Know
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About this ebook
It's time to get paid what you're truly worth
Although you may not realise it, the knowledge and knowhow you have acquired in your life to date is a truly marketable asset.
You've made valuable distinctions because of your passions and have unique empathy and understanding because of your pains. Through this book you will come to understand how other people are ready and willing to pay you money to know what you already know and to do what you can already do.
You don’t need to be qualified, certified or have letters after your name. Your qualification to do this work is your life experiences, your passion for helping others and your determination to make a difference.
Andy Harrington has worked with Richard Branson, Tony Robbins, Robert Kiyosaki, Brian Tracy, Bob Proctor and even Former President of the United States Bill Clinton, and through this book he will show you how to find and shape the message inside of you, and importantly, in such a way that you get paid for sharing your advice.
You will also discover how to:
- Position yourself as an expert so you are seen as an authority.
- Prepare your advice so it's easy for others to follow.
- Package your knowledge into programs, workshops, and books.
- Promote yourself intelligently so you get paid what you are really worth.
- Perform like a professional with confidence, congruency and charisma.
In his debut book Andy shows you how to harness your experiences and turn them into advice for others whilst becoming a person of influence, impact and inspiration.
“You have incredible untapped potential – residing within yourself – in your own talents and abilities. This book shows you how to achieve all your goals by focusing on making a difference with what you already have.”
Brian Tracy, Brian Tracy International
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Book preview
Passion Into Profit - Andy Harrington
CONTENTS
Cover
Series Page
Title Page
Copyright
Dedication
Preface
Prologue
Chapter 1: Pain into Gain
A Ray of Hope
One of ‘Those’ Moments
A Date with Destiny
A Passion into Profit
The End of a Cycle
Now It's Your Turn
You a Highly Paid Author, Mentor, Coach, Consultant, Speaker or Trainer
Chapter 2: Preparing for a New Economy
The Mentoring Industry
The Most Valuable Real Estate in the World
So What Should You Do?
Chapter 3: Positioning Yourself as an ‘Expert’ Authority
Be a Specialist
Align with Your Audience
Why Should I Listen …?
Chapter 4: Proving Credibility with a Personal Story
Vulnerability Is a Strength
Zero to Hero
Chapter 5: Producing World-class Content
In the Flow, But Not in the Know
Chapter 6: Productizing Your Knowledge
Passion into Big Profits
Products and Services
Packaging the Genie Within
Times Have Changed for Good
Creating Multiple Formats
Chapter 7: Promoting Yourself and Your Services
How Not to Promote Yourself and Your Services
OK, So What Should You Do Instead?
Chapter 8: Performing Like a Professional
Getting in the Zone
Debunking a Myth
Stand and Deliver
Connection and Rapport
Chapter 9: Persuading People to Buy
Pitching to Large Groups of People
Present, Pitch and Grow Rich
The Industry Has Changed
Chapter 10: Powering Up Your Personality
Get Creative, Get Playful
Time to Return Home
What Got You Here Won't Get You There
Next Steps
About Andy Harrington
Acknowledgements
End User License Agreement
"Why are you trying so hard to fit in …
… when you were born to stand out?"
‘Inspiring stories, proven principles, and powerful insights all in one amazing book that will change your personal, professional and financial destiny.’
Dr John Demartini, Star of The Secret and International
Bestselling Author of The Values Factor: The Secret to
Creating an Inspiring and Fulfilling Life
‘Every now and again a book comes along that changes the game. This is one such book. Read it and apply its principles and your levels of fulfilment and personal income will dramatically increase.’
Sháá Wasmund MBE, Sunday Times Bestselling Author,
Stop Thinking Start Doing
‘In the information age ordinary people are amassing fortunes and making a positive difference sharing their knowledge and knowhow with the world. Your life lessons are valuable and this book will show you how to monetize them.’
Kevin Green, Star of The Secret Millionaire
KevinGreen.co.uk
‘This book will seriously increase your ability to impact, inspire, influence and make a much bigger income…!’
Raymond Aaron, New York Times Bestselling Author
‘After implementing Andy's strategies I now have people going crazy for my message and lining up to buy my products and services.’
James Lavers, JamesLavers.com
‘Since following the ideas in this book I now make $10,000 to $30,000 per hour sharing my knowledge about social media.’
Paul O'Mahony, PaulOMahony.com
‘Applying the tactics taught in this book I pulled in £468,000 in sales from just one single presentation, not bad for someone who previously worked for British Telecom.’
Simon Coulson, InternetBusinessSchool.com
‘Before I met Andy Harrington I couldn't even hold a microphone, but now I have been invited to speak and share my knowledge all over the world it's been amazing.’
Mili Ponce, Social Media Expert
‘Andy Harrington is the master of communication – he teaches not only what to say but how to say it as well. I launched my own how to
information product online and made sales of $1,000,000 in just the first 24hrs. The information in this book might just help you do the same.’
Chris Farrell, ChrisFarrell.com
‘Andy Harrington is the expert for experts, or those wanting to become experts and share their knowledge and knowhow with the world. This book gives an indispensible guide to carving out a successful career in the lucrative mentoring industry.’
Nick James and Dan Bradbury, BusinessGrowthSystems.co.uk
Andy Harrington is one of the best if not the best in the business at helping you to make a full on career sharing your expertise from the stage. His advice has helped me immensely – in fact last weekend I did two presentations and did over £55,000 in sales.
Rob Moore, ProgressiveProperty.com
I've been in the expert business for over 5 years but only recently my results have been incredible, all because I worked with Andy. His strategies, his coaching, his ideas enabled me to quadruple my results, and gain a 400% increase in business.
Daniel Wagner, Author of Expert Success
Passion into Profit
How to Make Big Money from Who You Are and What You Know
Andy Harrington
Wiley LogoThis edition first published 2015
© 2015 Jet Set Speaker Ltd
Registered office
John Wiley and Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex, PO19 8SQ, United Kingdom
For details of our global editorial offices, for customer services and for information about how to apply for permission to reuse the copyright material in this book please see our website at www.wiley.com.
The right of the author to be identified as the author of this work has been asserted in accordance with the Copyright, Designs and Patents Act 1988.
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, except as permitted by the UK Copyright, Designs and Patents Act 1988, without the prior permission of the publisher.
Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print versions of this book may not be included in e-books or in print-on-demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com. For more information about Wiley products, visit www.wiley.com.
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Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with the respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. It is sold on the understanding that the publisher is not engaged in rendering professional services and neither the publisher nor the author shall be liable for damages arising herefrom. If professional advice or other expert assistance is required, the services of a competent professional should be sought.
Library of Congress Cataloging-in-Publication Data is available
A catalogue record for this book is available from the British Library.
ISBN 978-0-857-08616-7 (paperback)
ISBN 978-0-857-08614-3 (ebk) ISBN 978-0-857-08615-0 (ebk)
Dedication
For Beckie
Preface
This book is based on nine fundamental truths.
Truth no 1
The knowledge, knowhow and experience you have acquired to date are valuable assets. There are people in the world right now that are willing to pay money to learn how to do what you can already do and know what you already know.
Truth no 2
Everything that has happened in your life, good or bad, has happened for a reason. Your experiences have gifted you a unique empathy with people who face what you faced. Now you are perfectly positioned to give something back to them and be a source of information and inspiration.
Truth no 3
If you have overcome the pain of failure, rejection or loss in your personal or professional life, you will have learned valuable lessons. These lessons can be ‘packaged’ into helpful advice in the forms of articles, posts, blogs, books, home study programmes, podcasts, online videos, webinars and workshops.
Truth no 4
There are an ever-growing number of advisors, consultants, coaches, therapists, practitioners, mentors, experts, speakers, trainers and seminar leaders who are rapidly transforming from a total unknown to an expert, from an expert to an authority and from an authority to a celebrity in their industry or niche.
Truth no 5
The world has changed. You no longer need to be skilled and experienced and forever allowing an employer to capitalize on that knowledge and wisdom while you get paid a fraction of what they are making out of you.
Truth no 6
You are living in the information age, where it is possible to deliver and sell your knowhow and expertise online, on a stage, or on the small screen of your computer through email, social media and your website.
Truth no 7
You can reach thousands if not millions of people with your advice and ‘how to’ information, and make thousands if not millions in revenue helping other people to get ahead or overcome a personal or professional problem.
Truth no 8
You don't need to be qualified, certified, or have letters after your name. Your qualifications are your life experiences, your passion for helping others and your determination to make a difference.
Truth no 9
You can do this, even if right now you're not sure how. In this book I will show you step-by-step what to do and how to do it from a standing start.
If any of these truths have resonated with you and if you haven't done so already, please invest in this book and I will reveal to you how to turn a passion into profit.
Andy Harrington
But before we begin our journey together, there is something I think you ought to know …
Prologue
It's November 2012 and even though I am standing at the back of the ballroom of the Grosvenor House Hotel, London, it's clear for all to see he's larger than life. I can't believe he's here. I've been waiting for this moment for ten years. I've dreamt about it, and even had nightmares. This is my chance.
I scan the environment. I'm weighing up my options. On the stage is the diminutive comedian Ruby Wax. The stage is flanked on both sides by four US Secret Service agents in their pristine black suits. I chuckle to myself. I can't help thinking that this looks like a scene from a Hollywood blockbuster.
‘Ladies and gentlemen.’ My momentary lapse of concentration is broken by Ruby Wax's nasal accent. ‘Please welcome to the stage the former President of the United States of America, Bill Clinton.’
The 300-strong audience rises to its feet, applauding enthusiastically. But I'm not one of them. My mind is on more important things. Don't get me wrong – I admire Bill Clinton's humanitarian work, but this is my chance to end something that began ten years earlier. If I take my chance, this will be the end of an era.
I take a deep breath to calm my nerves but my self-talk is in overdrive …
‘Maybe I should just go home to Beckie and forget this whole thing?’ But I quickly chastise myself for even thinking it. ‘No, Andy – you've planned for this moment far too long to back out now!’
I'm staring, focused on one guest of honour at the top table, and I resolve that this is the day to do it. All eyes and ears are with Clinton. But not mine.
My mind wanders back to 11 years earlier at the law courts of the Old Bailey in London, where this all started.
Chapter 1
Pain into Gain
It's November 2001. I'm sitting in the viewing gallery of Court No. 4, and if you were sitting next to me you would have been looking down on the old wooden panels and the officious-looking people wearing capes and wigs. I can't help but feel intimidated by the gravitas of the room.
As I look down on the accused, the relative safety of the gallery is shattered as he looks up at us and secretly makes a cut-throat gesture that sends a shiver down my spine.
In the dock is a small, boyish-looking girl in her early 20s with short, dark hair giving evidence. Her chin is on her chest. She's just been cross-examined and it's not gone well. After a few moments that seem like eternity, her own counsel asks her one final question.
‘Is there anything you would like to add yourself?’
The young girl grips the rail tighter. She's visibly shaking but there is a determined steeliness to her voice. She looks up and addresses the accused directly.
‘I'm going to say something to you now that I didn't have the courage to say before.’ There is a hushed silence in the courtroom.
‘NO!
‘No longer am I going to believe it was my fault, no longer am I going to keep your secret. It's over. It doesn't matter what the verdict is – the truth is out.’
We hadn't been together for long but she had confided