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Copywriting made easy, with tips from an old copywriter with 30+ years experience in corporate, retail, direct, point-of-sale, real estate and recruitment advertising.
Author
Sue Bagust
Sue Bagust is an author, playwright, advertising copywriter and Reiki therapist/trainer who lives in SE Queensland, Australia, with her husband, cats, dog and a few noisy geckos.. Sue previously published two Reiki workbooks and also writes plays.
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DIY Copywriting - Sue Bagust
DIY Copywriting
© Sue Bagust 2014
Published by Sue Bagust at Smashwords
Thank you for downloading this ebook. It remains the copyright property of the author, and may not be reproduced, copied and distributed for commercial or non-commercial purposes. If you enjoyed this book, please encourage your friends to download their own copy at Smashwords.com, where they can also discover other works by this author. Thank you for your support.
This book is my own take on advertising. Working as an advertising copywriter can be as simple or as complex as you wish. You can learn all the jargon to talk knowledgeably in the pub about products and clients and your work to impress your colleagues, but if you can’t actually use your craft to sell a product or an idea then you are not a very good copywriter. My preference is to keep it simple because this has worked well for me in a career spanning thirty years. This book shares with you what works for me.
My sincere thanks to the Royal Melbourne Institute of Technology (RMIT) who taught me the theory of my craft, to Ogilvy & Mather International who trained me as a working copywriter and to all my colleagues and clients at all the advertising agencies through Eastern Australia who helped me refine my craft and who paid me for doing what I love.
Thanks also to Pat Ritter, my big-hearted mentor who
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