Excelsior the Lost Pioneer: Second Edition
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About this ebook
So after much research and work, the new and improved book is now available. I have been a lifelong motorcycle enthusiast, so the book has been the ultimate incarnation of my obsession.
T.J. Liversidge
After an earlier attempt at telling the story of Excelsior motorcycles. I decided the first book didn't go deep enough into the companies story. So after much research and work The new improved book is now available. I have been a life long motorcycle enthusiast. So the book has been the ultimate Incarnation of my obsession.
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Book preview
Excelsior the Lost Pioneer - T.J. Liversidge
EXCELSIOR
the Lost Pioneer
SECOND EDITION
T.J. Liversidge
37099.pngAuthorHouse™ UK
1663 Liberty Drive
Bloomington, IN 47403 USA
www.authorhouse.co.uk
Phone: 0800.197.4150
© 2015 T.J. Liversidge. All rights reserved.
No part of this book may be reproduced, stored in a retrieval system, or transmitted by any means without the written permission of the author.
Published by AuthorHouse 04/14/2015
ISBN: 978-1-5049-4101-3 (sc)
ISBN: 978-1-5049-4102-0 (e)
Any people depicted in stock imagery provided by Thinkstock are models,
and such images are being used for illustrative purposes only.
Certain stock imagery © Thinkstock.
Because of the dynamic nature of the Internet, any web addresses or links contained in this book may have changed since publication and may no longer be valid. The views expressed in this work are solely those of the author and do not necessarily reflect the views of the publisher, and the publisher hereby disclaims any responsibility for them.
Contents
The new world concept
The war effort
Post war years
Other Avenues open to Excelsior
About the Author
Excelsior motorcycles the story of a true pioneer in British motorcycle production.
Many people if asked will know of the great pioneers of the motorcycle industry here in the UK. The likes of Norton, Triumph and BSA have all had their stories document many times. Unfortunately if asked about the part that Excelsior motorcycles had played in this illustrious history you would probably be met with a blank expression. As the majority of people these days have never heard of the Excelsior motorcycle. Let alone know of the companies link to the motorcycling history of Britain. So I decided to write this book to help put the Excelsior motorcycle back in the public’s conciseness. Even if its only the motorcycle fraternity. This rewrite of my earlier book has taken some time to comply I hope that book will be well received by all who read it. So here is the story of excelsior motorcycles of Tysely Birmingham UK.
We open the pages of Excelsiors history in middle of queen Victoria’s reign the British Isles were in the grips of one of the fastest expansions of industrial technology in its history. The old Britain based on agriculture was being swept away, as coal and iron were harnessed in vast quantities to fuel this growth. From these material assets British industry would grow at ever increasing circles.
Meanwhile at the same time as this momentous growth in industry many of our cities would also start to grow at an alarming rate as more and more people made their way to them in search of employment. Hopefully in one of the numerous new factories or workshops springing up within them. Among the new factories found in the city of Coventry, they would have found a small factory that was involved with the manufacturing of parts for the new bicycle industry. Here excelsior would take its first tentative steps toward greater things. This new factory at 78 Much park street in Coventry was the joint conception of three former employees of Britain’s first bicycle manufacturer James Starley of Coventry. They were Messrs Bayliss, Thomas and Slaughter. Together they would set up the new business initially for the supply of spares for bicycles, as well as carry out subcontract work for James Starley among others.
The year the company was formed was 1874. This year would see the birth of the company that would expand at an amazing rate over the next ten years. This small initial factory that comprised of 3 former cottages knocked into a single unit for the purpose of manufacturing. This practice was not to uncommon a practice in those days. As what seemed to be the norm at this time no one stood still for long and within a couple of years Bayliss and Thomas would find themselves on their own and producing bicycles of their own design. Quite why Slaughter had left the company I don’t know but it was to have very little impact on the newly named company of Bayliss and Thomas. In fact before long the range of products leaving much park street would grow to include perambulators and penny farthings or Ordinaries to give them their proper name.
image001.jpgAs can be seen on this early advertisement from Bayliss and Thomas. They wasted no time increasing the range of products.
As the orders grew so did the new company as it found its self squeezed into the cramped conditions of much park street. So it was in 1880 the company would move to a new purpose built factory at 80 Lower ford street Coventry. Now the company was able to expand the business even greater. By now Bayliss and Thomas were looking for a new brand name for the new business. They were to finally decide on Excelsior. This name was derived from a poem by Henry Longfellow about an mountaineer. The company badge depicted a young man waving a flag on