How to Outsmart Your Competitor Without a Price War: A Book Which You Do NOT Want Your Competitors to Get It First.
By Evelyn Tan
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About this ebook
This book will offer seven valuable essentials by deploying a mixture of lean, statistical quality engineering, digital marketing and unconventional methods to help you to outsmart your competitors. There are more than 35 figures and 10 table to enable reader to understand each concept present easily. Free templates are available in this book.
If you read this book before your competitors, you are already 50% ahead of your competitors.
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Book preview
How to Outsmart Your Competitor Without a Price War - Evelyn Tan
Dedication
I would like to dedicate this book to my father who had taught me to see value in everything.
Table of Contents
Dedication
About your competitors
Price War
Understand lean, value and waste
Essential 1. Understand lean, value and waste
Essential 2. Minimize the Cost of poor quality
Essential 3. Objective Innovation
Essential 4. Digital Marketing
Essential 5. Ability to predict future market demand
Essential 6. Know your suppliers and competitors well
Essential 7. A capable workforce
Summary and conclusion
List of Figures
List of Tables
Free Gifts
Introduction on Competitor and Price War
About your competitors
The business world is very complex with its myriads of product for different markets and ranging from small, medium to large enterprises. As long as the product is profitable and/or easy to get, there will be competitors who want a slice of the market share. The higher the profit margin and the easier to find suppliers, the more competitors, refer to Figure 1.
Figure 1. Profit margin versus competitors
Competitors are created overnight literary especially for the products with a high-profit margin and easy to make. Generally, there are three types of competitors per Figure 2 competing in different market models, as in Table 1: -
Figure 2. Types of competitors
Table 1. Different market for the competitors
Nobody can monopolize the consumer market place with so call unique product for long in this modern world. Remember, invisible competitors in Table 1. Every company could potentially be your competitors, no matter how distinct is your product. Your product could be unique for a certain period and without you realizing that your competitor had come up with a product almost similar to yours. The online world had made knowledge and resources available nearly at the fingertips.
The competitors could get the knowledge related to your product through three primary sources: -
1. Open source internet
2. World of supply chain
3. Dynamic of the talent market
Competitor source of information
Internet or Open source
Today, the internet is like an electronic library where it takes only seconds to find information on a keyword, and it will lead to more information and details. Many experts are very willing to share the knowledge they have with the incentive given by internet search companies and affiliate marketing. Anyone can research on a specific subject matter and master it if the person is willing to invest time in it. If the researcher is smart enough, it will not take long for him to piece all the information together, which give a decent overview of a product and its operation method. This is the power of open-source internet. The best part is the internet keeps evolving and growing every day where ten years ago it was a website with articles/blogs, and now there is video to show you how.
Information can also be obtained through not so legitimate ways such as hacking into a company computer