Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    How to Outsmart Your Competitor Without a Price War: A Book Which You Do NOT Want Your Competitors to Get It First.
    How to Outsmart Your Competitor Without a Price War: A Book Which You Do NOT Want Your Competitors to Get It First.
    How to Outsmart Your Competitor Without a Price War: A Book Which You Do NOT Want Your Competitors to Get It First.
    Ebook110 pages1 hour

    How to Outsmart Your Competitor Without a Price War: A Book Which You Do NOT Want Your Competitors to Get It First.

    By Evelyn Tan

    ()

    Read preview

    About this ebook

    A book which you do NOT want your competitor to get it before you. One of the most common methods to win over a competitor is a price cut with the hope to capture market share. Using price cut tactic to win customers will have dire consequences to your business as you could be operating at a loss, and it threatens the survival of your business.
    This book will offer seven valuable essentials by deploying a mixture of lean, statistical quality engineering, digital marketing and unconventional methods to help you to outsmart your competitors. There are more than 35 figures and 10 table to enable reader to understand each concept present easily. Free templates are available in this book.
    If you read this book before your competitors, you are already 50% ahead of your competitors.
    LanguageEnglish
    PublisherNational Library of Malaysia
    Release dateJun 23, 2021
    ISBN9789671819869
    How to Outsmart Your Competitor Without a Price War: A Book Which You Do NOT Want Your Competitors to Get It First.

    Read more from Evelyn Tan

    Related to How to Outsmart Your Competitor Without a Price War

    Related ebooks

    Strategic Planning For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      The Resilient bt 500

      Nov 24, 2023

      THE SECOND WEEK of October saw something curious happen. The Indian stock markets were in the doldrums after a strong September—both the benchmark S&P BSE Sensex and the Nifty 50 had touched their respective all-time highs that month. But even as the

      7 min read

    • Article

      The Roots of Entrepreneurial Success

      Jan 1, 2020

      You have been involved in start-ups for many years as a founder, co-founder and Chief Technology Officer. In your experience, does entrepreneurship demand specific traits, or can anyone with a great idea do it? I don’t subscribe to the idea that it t

      6 min read

    • Article

      Improving Your Close Rate

      Mar 26, 2019

      Improving Your Close Rate
      2 min read

    • Article

      Four Paths to Opportunity Identification

      Jan 1, 2019

      In our work teaching innovation and entrepreneurship to students at the University of Sydney Business School and the California College of the Arts, we focus on four cognitive acts that comprise ‘design cognition’ — the type of thinking that fuels op

      4 min read

    • Article

      The Start Up Ecosystem

      Jun 24, 2019

      The Start Up Ecosystem
      2 min read

    • Article

      Caring for Clients

      Dec 31, 2019

      Caring for Clients
      3 min read

    • Article

      Choosing Sales Activity That Determines The Best Outcome

      May 27, 2019

      IN THE NEXT look at our “8 levers of sales growth” series I tackle the decision between doing more volume of sales activity generally or focusing on more targeted sales activity. It seems like a simple answer, but it isn’t always as obvious as you’d

      2 min read

    • Article

      How To Get To The Truth In Focus Groups

      Feb 11, 2019

      People hold back the truth for various reasons. It may not matter to them, they don’t want to disappoint or they may want to believe what they say is true. To get to the truth is to understand how consumers communicate and to establish the underlying

      4 min read

    • Article

      Your Business Needs a Succession Plan: Here Are the Basics

      Nov 11, 2020

      In Part 1 and Part 2 of this series on selling your business, we’ve examined the questions facing owners who entered 2020 ready to make their move, breaking down how the COVID-19 pandemic changes the situation and how to increase a business’s value i

      3 min read

    • Article

      The Tools Of Attention

      May 15, 2019

      The technology of the day is of vital importance to marketers. It doesn’t just define how we make what we sell, it defines how we connect with those we sell to. Modern marketing has only been around for a little over 100 years. What many believe to b

      4 min read

    • Article

      New Breed of Buyers

      Oct 29, 2020

      Luxury — just like the internet — is a truly global phenomenon. Its sellers are global. Its buyers are global. Even the aspirants are truly global. Luxury goods are often bought by buyers outside their home countries because shopping is such an inali

      2 min read

    • Article

      “We Want A Poverty-free World On A Liveable Planet’’

      Sep 15, 2023

      One of the key thrusts of India’s G20 presidency has been the urgent need to reform multilateral development banks (MDBs). And the World Bank features prominently in the New Delhi Declaration. US President Joe Biden is putting in a lot of effort to e

      9 min read

    • Article

      Jokey Bosses Can Encourage Rule Breakers

      Apr 15, 2018

      Having a boss who jokes around in the workplace can be a mixed blessing, two new papers examining the benefits of corporate leaders having a sense of humor suggests. You might expect that a boss who cracks jokes is healthy for the workplace, while a

      2 min read

    Related categories

    Reviews for How to Outsmart Your Competitor Without a Price War

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      How to Outsmart Your Competitor Without a Price War - Evelyn Tan

      Dedication

      I would like to dedicate this book to my father who had taught me to see value in everything.

      Table of Contents

      Dedication

      About your competitors

      Price War

      Understand lean, value and waste

      Essential 1.  Understand lean, value and waste

      Essential 2.  Minimize the Cost of poor quality

      Essential 3. Objective Innovation

      Essential 4.  Digital Marketing

      Essential 5.  Ability to predict future market demand

      Essential 6.  Know your suppliers and competitors well

      Essential 7.  A capable workforce

      Summary and conclusion

      List of Figures

      List of Tables

      Free Gifts

      Introduction on Competitor and Price War

      About your competitors

      The business world is very complex with its myriads of product for different markets and ranging from small, medium to large enterprises.  As long as the product is profitable and/or easy to get, there will be competitors who want a slice of the market share.  The higher the profit margin and the easier to find suppliers, the more competitors, refer to Figure 1.

      Figure 1. Profit margin versus competitors

      Competitors are created overnight literary especially for the products with a high-profit margin and easy to make.  Generally, there are three types of competitors per Figure 2 competing in different market models, as in Table 1: -

      Figure 2.  Types of competitors

      Table 1.  Different market for the competitors

      Nobody can monopolize the consumer market place with so call unique product for long in this modern world.  Remember, invisible competitors in Table 1.  Every company could potentially be your competitors, no matter how distinct is your product.  Your product could be unique for a certain period and without you realizing that your competitor had come up with a product almost similar to yours.  The online world had made knowledge and resources available nearly at the fingertips.

      The competitors could get the knowledge related to your product through three primary sources: -

      1. Open source internet

      2. World of supply chain

      3. Dynamic of the talent market

      Competitor source of information

      Internet or Open source

      Today, the internet is like an electronic library where it takes only seconds to find information on a keyword, and it will lead to more information and details.  Many experts are very willing to share the knowledge they have with the incentive given by internet search companies and affiliate marketing. Anyone can research on a specific subject matter and master it if the person is willing to invest time in it.  If the researcher is smart enough, it will not take long for him to piece all the information together, which give a decent overview of a product and its operation method.  This is the power of open-source internet.  The best part is the internet keeps evolving and growing every day where ten years ago it was a website with articles/blogs, and now there is video to show you how. 

      Information can also be obtained through not so legitimate ways such as hacking into a company computer

      Enjoying the preview?
      Page 1 of 1