Etsy Business Formula $15,000/Month Guide To Make Money Selling On Etsy SEO and Reach Financial Freedom
By Jake Fox
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About this ebook
In this book you will learn how to start your own online shop and make it big in Etsy. Consider this book as your quick-start guide with all the important things, tips, advice and techniques you must consider to get you Etsy shop in top shape.
Etsy had various features and tools which might overwhelm newbie like you hence, we will introduce to you those features and how you can actually use them in setting-up your shop.
Moreover we will teach you how to keep your items on top of the search list and what to do to attract buyers and encourage repeat orders. Avoid confusion and disappointments when you are not making sales by following the tips from successful sellers on Etsy.
Esty is a huge arts and crafts platform where smart marketers can make very good profits. You need to choose the right niche and you don't have to create the products yourself. In this guide you will find many ideas for products that you can acquire that will be good sellers on Etsy.
It is essential that you setup your Etsy shop in the right way and you will learn exactly how to do this in this guide. Getting your product listings right will mean the difference between many sales and significant profits and very few sales or none at all. Follow the techniques in this guide to create winning product listings.
You must promote your Etsy shop within the Etsy community and outside of it. Ensure that your shop and product listings are fully SEO optimized using the methods in this guide. Use the tactics discussed to increase your sales and use external websites to drive more traffic to your Etsy shop.
Here, you will learn everything there is to know about Etsy, what you can and cannot sell and how you can generate sales and profit by selling your product.
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Etsy Business Formula $15,000/Month Guide To Make Money Selling On Etsy SEO and Reach Financial Freedom - Jake Fox
Introduction
Etsy is an online marketplace that connects buyers and sellers all over the globe. It is a global community comprised of creative entrepreneurs who sell one of a kind vintage or handmade products. Resellers are strictly not allowed.
Handmade products on Etsy fall under several different categories: clothing, jewelry, housewares, artisan candies, baked goods, arts and crafts. There is also a category for vintage products which need to be at least 20 years old to be listed on the marketplace. Vintage items can range from clothes, jewelry, old photos, arts and many more.
Etsy caters to consumers who are specifically looking for artisan merchandise. If you are looking for the latest Michael Kors watch or the fastest smart phone in the market, then Etsy is not the marketplace for you. Etsy is perfect for buyers who are looking for one-of-a-kind pieces. Like those searching for a unique gift for a loved one, for example.
Etsy is unlike other online marketplaces in a lot of ways. First off, the items on Etsy are not as varied and general compared to platforms like EBay or Amazon. If you can compare EBay and Amazon to big malls where you can find practically every product imaginable, Etsy is the smaller antique slash arts and crafts store. This distinction has not only proven advantageous for Etsy but also for the online entrepreneurs who set up shop there.
Online sellers on Etsy sell one of a kind products targeted to a special market. If these unique products are put in a marketplace as diversified as EBay or Amazon, it is likely that these items will not get the attention that they deserve. They will be compared to mass-produced products which will be a lot like pitting apples against oranges.
Secondly, Etsy gives consumers the opportunity to place custom made orders. Because most of the merchandise on this market platform are handmade, they can be modified according to the preferences of the buyer. This feature is something not often offered by sellers on other online marketplaces.
Third, Etsy’s communal feature gives online entrepreneurs a great advantage. With Etsy, online sellers can set up a collective store with other crafters. By their combined forces
, a group of sellers can attract more customers to patronize their products.
Lastly, Etsy has an equally creative interface that both consumers and sellers enjoy. Other online marketplaces like EBay and Amazon cannot compare to the style incorporated by Etsy on its platform. Browsing through it feels like you are just using a social media platform. Etsy provides online entrepreneurs the chance to get creative, giving consumers a pleasurable online shopping experience.
How Does Etsy Work?
June 18th, 2005 saw the launch of the first incarnation of Etsy. Since then it has been evolving and improving its practices so that they are beneficial to all users, both buyers and sellers. Since day one Etsy has been completely free to use, requesting that people create a user name and password to ensure security.
One of the great things about using Etsy to launch your small business is the amount of already established traffic that the site receives. Often when people are considering selling a new product, they gravitate toward creating their own website. While this can work for many small businesses, it’s a large investment of time right off the bat, with no guarantee of getting the amount of visitors required to make it truly worthwhile.
When you opt to start selling your goods on Etsy, you’re tapping into an already established, and incredibly interested, customer base. People who buy on Etsy are people looking for products like yours. They are consumers who like unique, handmade goods, and they are just waiting for you to start selling. Don’t try to reinvent the wheel, use the resources (and customer base) that Etsy has already created, saving yourself the extensive work of setting up a website from scratch.
Using Etsy to sell your products also allows you to tap into the already established good reputation and trust that Etsy has created. Individual company websites often leave possible customers wary, and many people experience anxiety about making payments online. If you have your own business website, they may question whether you’re a reputable or trusted company. This situation will not arise when you’re using Etsy to sell your goods.
Etsy is a recognized and trusted website, with controls in place to ensure the security of the buyer, as well as holding the seller accountable. There is a review process, during which buyers can comment on the quality of both the product they received, and the general experience of shopping with that vendor. This ability to read reviews, and understand whom you are buying from, makes consumers feel more comfortable, and leads to increased sales. There is no shame in tapping into the solid reputation that Etsy boasts. Piggybacking on both their good name and established customer base is a great way to establish yourself, and possibly create your own devoted buyers in the process.
Another key benefit of using Etsy is the user-friendly nature of the site. Navigating the search component is easy and stress-free for buyers, and this makes them more likely to continue to shop with Etsy – and hopefully your store! Buyers can search for particular things by browsing through a list of options, searching by category, or by typing a specific product description in the search bar. This ease also extends to sellers. If you were to create your own website, the amount of design work and computer knowledge necessary could potentially hinder your ability to start selling as soon as possible. You want to make the time you spend on set-up as quick as you can, freeing you up to create more items that you can sell. Etsy has a clean and uncluttered interface that allows you uncomplicated access to listing your items and ultimately getting things sold.
Another key consideration when you’re entering the world of Etsy selling is the set costs that will be charged to the vendor. Truthfully, Etsy costs are relatively low when compared with other e-commerce sites. Charging $0.20 per listing, and a 3.5% cut of each sale (before shipping), Etsy is an affordable option for most sellers. Keep in mind though that there is also another fee to take into account when you are selling online. Etsy uses either PayPal, or Etsy Direct Checkout, each with their own individual cost.
PayPal is a $0.30 fee per transaction, plus 2.7% of the money collected for the sale (including shipping). Etsy Direct Checkout charges a $0.25 fee per transaction, as well as 3% of the money collected for the sale (including shipping). Now it’s important not to be overwhelmed or deterred by these numbers. Fees on listings and payment are merely a cost of doing business and would occur in any other area you might consider selling in.
If you have your own website you’ll often pay higher amounts than these fees, as well as being responsible for any chargebacks or errors. Even in a shop that has a physical location you would be subject to transaction fees when accepting credit card or debit. While it is important to understand that these costs in themselves aren’t significant, and shouldn’t deter you from selling on Etsy, they are a factor later on in how you list and sell your items. It is important to be knowledgeable about how Etsy works so you don’t have any surprises. Part of being successful when selling on Etsy relies on you educating yourself, and knowing the ins and outs before you even create your first listing.
Creating your Own Small Business
Now that you understand the basic principles behind how Etsy works, it’s important to consider opening your store as the first step in the creation of your own small, independent business.