Express Your Creativity with Adobe Express: Create stunning graphics, captivating videos, and impressive web pages without any coding skills

BIRMINGHAM—MUMBAI

Express Your Creativity with Adobe Express

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First published: July 2023

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I extend my heartfelt appreciation to the memory of my father, Leonard Sue, and my mother,June Sue, for the immense sacrifices they made that have enabled me to lead a blessed life.Their unwavering support has been the foundation of my success, and I am forever grateful for their selflessness and devotion.

I also wish to express my gratitude to my partner, Leonardo Alonso, for his unwavering patience during my long hours of writing, often locked away while exclaiming, Just one more chapter, and I’ll be free! Your creative flair and unwavering dedication to your craft inspire me every day, and I am grateful to have you as my biggest champion and cheerleader.

To everyone who has been a part of my professional and personal journey, I offer my sincerest appreciation. The guidance, mentorship, and support you have provided have been instrumental in shaping the trajectory of my life and career, and I am blessed to have crossed paths with each of you.

– Rosie Sue

Contributors

About the author

Rosie Sue is a talented, highly skilled, and accomplished content creator, instructor, podcaster, and aspiring artist based in Auckland, New Zealand. She has built a successful YouTube channel featuring technical educational tutorials, which have garnered over 450,000 views to date. Rosie’s expertise and dedication to teaching have also earned her recognition as a top 3% instructor on Udemy, where she has published two online courses with over 1,500 student enrolments.

In addition to her bachelor’s degree in communications studies from AUT University, Rosie earned a postgraduate certificate in design from Media Design School, where she was honored as the GPA Award winner for achieving the highest GPA in her graduating class. Rosie’s academic achievements, combined with her natural creativity and passion for design, have made her a valuable asset to her current employer, Adobe, where she works as a solutions consultant. In this role, Rosie has used her expertise to help some of the country’s largest organizations foster creativity and improve their design workflows for the past six years.

In 2022, Rosie was a member of the selection panel for the New Zealand Youth Film Festival (NZYFF), and she was also invited to appear as a guest on New Zealand’s national breakfast television show, Breakfast, on TVNZ, alongside the founder. These experiences have allowed Rosie to further expand her professional network and share her insights and expertise with a wider audience.

Rosie’s list of accomplishments also includes the title of published author, with her first book on Adobe Express being the first of many (we hope). Rosie is constantly seeking new opportunities to grow and develop her skills, and her hard work and dedication have paid off in the form of a diverse and impressive portfolio of work.

To learn more about Rosie and stay up to date on her latest projects, be sure to visit her website at https://rosiesue.co.nz/.

About the reviewer

Julius Atienza Aala is a graphic designer, Adobe Express ambassador, and creative educator based in the Philippines. His firm passion for art fuels his relentless pursuit of excellence. He continually seeks to enhance his knowledge and skill set, immersing himself in diverse courses and job opportunities. His unwavering dedication has shaped him into a true master of his craft.

Driven by a deep desire to share his expertise, he has emerged as a beacon of guidance in the field of education. As a graphic designer/educator, he has taken the stage to deliver captivating talks across varied sectors. Through these engagements, he imparts invaluable wisdom on graphic design software, unravels the fundamentals of this captivating art form, and highlights the importance of digital literacy in today’s era.

Table of Contents

Preface

Part 1 – A Brief Introduction to Adobe Express

1

A Brief Introduction to Adobe Express

Technical requirements

What is Adobe Express?

Examples of the type of content you can create

How can I access Adobe Express?

Adobe Express for iOS

Adobe Express for Android

Creating an account in Adobe Express

Adobe Express Premium versus free versions

Free plan

Premium plan

Summary

2

Express Your Brand – How to Create Your Brand

Get started with creating a brand

Uploading a logo and selecting brand colors

How to select or upload a font and decide on a brand name

Summary

Part 2 – Create Graphics with Adobe Express

3

Creating Expressive Content Starting with a Template from Adobe Express

How to create a social media post from a template

Creating a logo from a template

How to create a brochure from a template

Summary

4

Level Up Your Social Media Posts with Adobe Express

How to change the background

How to format text

Adding design assets

Summary

5

Animating Text and Images with Adobe Express

Creating animations for text and images

How to create text animations

How to create image animations

How to export animations

Summary

6

Editing Images Using Quick Actions

Learning how to easily remove the background from an image

How to resize and crop an image

How to convert PNG files into JPG files

Summary

7

Polishing PDFs Using Quick Actions

How to convert files to/from PDF

How to edit text and images

How to organize and combine PDF files

Summary

8

Put Your Skills to Practice with Adobe Express

Creating an Instagram story from scratch

Creating a marketing campaign

Creating an event poster

Summary

Part 3 – Create a Web Page with Adobe Express

9

Building a Web Page with Adobe Express

How to create a web page – adding images and videos

Adding and formatting text and changing the theme

How to share your web page

Summary

10

Mini Projects – Creating Your Own Web Page(s) with Adobe Express

Creating a portfolio as a UGC Creator

Designing a marketing splash page for an e-commerce business

Summary

Part 4 – Create a Video with Adobe Express

11

Creating and Editing Videos

Creating and uploading videos from scratch

How to adjust audio – adjusting the volume, recording a voiceover, and adding a soundtrack

How to add text, images, and icons to videos

Downloading and sharing videos

Summary

12

Polishing Videos Using Quick Actions

How to reformat videos (trim, resize, merge, and speed up/down)

Converting videos into GIFs

How to convert into MP4

Summary

13

Scheduling Content in Adobe Express

How to schedule your content

How to preview your content before a post goes live

Summary

Index

Other Books You May Enjoy

Preface

Welcome to this ultimate and comprehensive guide that will teach you how to create visually stunning content using Adobe Express. Whether you’re a social media manager, small business owner, or someone interested in upskilling in graphic design, this book is your go-to resource for creating beautiful and captivating content without requiring any design skills or experience.

Adobe Express is an easy-to-use platform that offers thousands of pre-designed templates to choose from, which you can personalize to your brand. With Adobe Express available on both web and mobile devices, creating engaging content has never been easier.

This book is designed to take you through every function available on Adobe Express, providing you with practical exercises to ensure that you can put what you learn into practice. Throughout this book, you will gain comprehensive knowledge on a range of topics, from formatting typography to creating animations and captivating videos, as well as designing beautiful landing pages and social media graphics that are sure to generate engagement.

Whether you are an absolute beginner or an experienced graphic designer, this book will equip you with the knowledge and skills needed to create stunning content. By the end of this book, you will have mastered Adobe Express and be able to create stunning social media graphics, beautiful landing pages, and captivating videos with ease.

Who this book is for

Irrespective of your profession, be it a marketer, content creator, aspiring designer, or entrepreneur, the need to generate content for social media, brochures, web pages, and marketing materials is a constant requirement.

This book will enable you to design without any prior experience with the software or graphic design. This book will guide you through the process and enable you to create stunning graphics, web pages, and videos.

What this book covers

Chapter 1, A Brief Introduction to Adobe Express, teaches you how to create stunning graphics, animations, landing pages, and videos for social media and other marketing purposes using Adobe Express.

Chapter 2, Express Your Brand – How to Create Your Brand, shows you how to elevate your visual communication with Adobe Express by easily applying your brand’s font, logo, and color scheme with just a single tap, ensuring consistency across all your content.

Chapter 3, Creating Expressive Content Starting with a Template from Adobe Express, explores how to easily navigate and customize thousands of professionally designed templates in Adobe Express, including social media posts, logos, and brochures.

Chapter 4, Level Up Your Social Media Posts with Adobe Express, discusses how to customize your social media posts, including resizing and changing fonts, and adding images and icons.

Chapter 5, Animating Text and Images with Adobe Express, delves into how to easily create and export professional-looking text and image animations to level up your social media game and capture your audience’s attention.

Chapter 6, Editing Images Using Quick Actions, examines how to remove image backgrounds, resize and crop images, and convert between PNG and JPG formats.

Chapter 7, Polishing PDFs Using Quick Actions, explores tasks such as converting a PDF into a JPG and vice versa, and organizing and combining PDF files, which are just a few of the available PDF editing tools you can utilize in Adobe Express. The powerful features of Adobe’s world-standard PDF software, Acrobat, can now be accessed inside Adobe Express, under Quick Actions.

Chapter 8, Put Your Skills to Practice with Adobe Express, includes three practical exercises to help you learn Express, design techniques, and ways to use its various functions. You will create an Instagram story, a marketing campaign, and an event poster, using layers, design assets, and images to create dynamic designs that will impress professional graphic designers.

Chapter 9, Building a Web Page with Adobe Express, teaches you how to create a professional one-page website without coding, featuring images, videos, and formatted text, and making it shareable for free.

Chapter 10, Mini Projects – Creating Your Own Web Page(s) with Adobe Express,