What are some simple steps you can implement today that will help you connect with a target audience, drive your sales, and expand your reach? Wouldn’t be great to have that plan laid out so you can just jump in with your product researched and your passion for making it work? Look no further! On this episode of The Amazing Seller, Scott provides TAS followers like YOU with clear and easy to implement steps that will help you leverage tools like Facebook Live, charitable causes, limited time discounts, and much more! If you are ready to jump in and get started on the road toward success, then make sure you have a pen and some paper when you listen to this episode! Leveraging Facebook LIVE Did you know that using Facebook Live can grow your following, drive sales, and connect your brand to your customers? Most people don’t realize the great power of using a simple and easy to use tool like Facebook Live. By leveraging this tool, you can create weekly or daily videos for your followers that can help educate them on your subject matter and help them connect with your personality. On this episode of The Amazing Seller, Scott walks through how he has utilized Facebook Live videos to connect with his followers and demonstrate his product which drove sales. If you’d like to learn more from Scott and how you can get started using Facebook Live today, don’t miss this episode! Connecting your brand to a charitable cause Most people want to make a positive difference in the world. This is why you see a lot of promotions for benevolent causes, especially around the holidays. In recent years, you may have also noticed the rise of small businesses that have attached their product to a charitable cause. An example that Scott gives is “Flex Watches.” Flex Watches allows customers to pick a product that corresponds with a cause they feel passionate about, then from the proceeds of the sale, Flex Watches gives 10% to that charitable cause. On this episode of The Amazing Seller, Scott emphasizes the benefit of connecting your product and/or brand to a specific cause that will get your followers to rally around. If you’d like to hear more about this topic, make sure to listen to this episode! You need to have a Facebook Group AND Fan Page Starting a group on Facebook is pretty easy and it’s super simple to manage. However, you should also make sure to set up and build your own Facebook Fan page. This allows you to create content that can be shared by your followers to their networks. Both tools are essential to develop and grow a thriving Facebook marketing strategy. On this episode of The Amazing Seller, Scott explains how he has been able to effectively communicate to and increase his following with both groups and fan pages. If you are ready to jump in and help your brand take off with Facebook engagement, don’t miss this episode! Offer Limited Time Discounts Everyone likes to feel like they’ve been “Let in” on a great deal or special savings. A great way to value your customers and drive your Best Seller Ranking is by offering a limited time discount on your product that is available exclusively to your followers. By setting a time limit on the offer, you put pressure on your customer to act quickly to keep from missing out on such a great deal. On this episode of The Amazing Seller, Scott goes over how he has utilized this strategy recently and how it has brought great success and momentum to his new brand. If you’d like to find out how you can leverage this lesson and other insights from Scott, make sure to listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [1:00] Scott gives an update on his brand and how you can get started. [5:00] Leveraging FB Live to drive sales. [11:00] Linking a charitable effort to your product. [14:00] Why you should have a FB Fan page & a FB Group. [19:00] How to use a discount offer effectively and promote a FB Live video. RESOURCES