This is a special, random, unexpected mini-sode. Today, in fact, just a few minutes ago, my girlfriend Ella from On Air with Ella called to ask me about ASCEND. When I picked up the call she said "I'm recording us" which was totally fine because we've had about a million casual conversations where after the fact we've thought - hey, that was some deep stuff. That could have been a podcast! Warning: because this was just a casual chat and we weren't thinking of it as a podcast, I do cuss. Sorry 'bout it! This episode is marked explicit. While today wasn't deep, we still wanted to share with you our chat about ASCEND Boston, what it is and Ella joining the party for a special workshop! I don't usually drop Friday episodes but this is a short one and I really hope we'll see you at ASCEND. Click here to get your tickets or read more below! http://primalpotential.com/373-ascend-ella/ More About ASCEND For years, the weight of that question, "why do I suck?!" pulled me into an almost constant state of frustration, disappointment and resignation. To listen to extra info instead of reading it, click here. Full link here: http://primalpotential.com/wp-content/uploads/2017/07/Ascend-Boston-Email.m4a I really, really, really wanted to change. I wanted to be healthy, lean, confident, energetic, fit & sexy. But, I wasn't doing the work.  I wanted it more than anything. I really did. But, in moments of temptation, emotion, fatigue or any number of other things, I'd turn to excuses like, "I'll start tomorrow" or "just one last hurrah to get it out of my system". Then of course I'd wonder, "Why do I suck? What is wrong with me? What's it gonna take? Will I ever do it?" After losing nearly half my body weight and shocking myself more than anyone else with my determination & persistence, I knew I had to help people like me. It really wasn't just about weight loss because to be honest, my weight wasn't the only reason I had this "why do I suck?" feeling. For a long time, I felt the same way about my finances. I was in debt. I was making decent money at my job but it was all spoken for before it hit my bank account each week because I owed on student loans, credit cards, a mortgage, car payments and a million other things. I desperately wanted to be able to enjoy my money and find a way out of debt but I continued to buy clothes I didn't need and coffees that were 4 times the cost it would be to make at home. So with well over 100 lbs lost and nearly 130K in debt paid off, I knew I had to help others fight the fight. But HOW? I've done a lot of things. Primal Potential is 3 years old and it's helped hundreds of people with the Fat Loss Fast Tracks, the podcast, blogs, emails, Breaking Barriers & Carb Strategies. BUT. It's not enough. It's not making the impact I know needs to be made. It's not making the impact I know I'm here to make. I knew that there were still hundreds, if not thousands of people who were inspired by the content but haven't taken the steps to make meaningful change in their lives.  I had to do more. What's the next evolution? But what? And how? How do I reach them? ASCEND is how. It cuts through all the crap, rhetoric & theory and helps ME get to YOU. It's for you and about you. It's about actively MOVING to the next level of life & achievement. Right there. Right then. Together. Last year, after feeling like I could only help so much with the podcast, I decided to host a live weekend even in Nashville Tennessee. I remember telling people, "I promise, it will change your life". A few days before the event in Nashville, one of my clients emailed me. She had been explaining to her young daughter that she was going on a trip to see Elizabeth Benton. Her daughter replied, "Because she's going to change your life, right?" Gulp. No friggin' pressure! I remember talking on the phone with my mom last night and recounting the story to her. She flatly replied, "Well, you told them you would." As many of those original ASCEND attendees