3 min listen
329 Marketing 5.0 by Philip Kotler
ratings:
Length:
88 minutes
Released:
Apr 30, 2021
Format:
Podcast episode
Description
Marketing 5.0: Technology for Humanity by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan Rediscover the fundamentals of marketing from the best in the business. In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: Artificial Intelligence for marketing automation Agile marketing “Segments of one” marketing Contextual technology Facial recognition and voice tech for marketing The future of Customer Experience (CX) Transmedia storytelling The “Whatever-Whenever-Wherever” service delivery “Everything-As-A-Service” business model Internet of Things and blockchain for marketing Virtual and augmented reality marketing Corporate activism Perfect for traditional and digital marketers and students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/marketing-5.0-philip-kotler
Released:
Apr 30, 2021
Format:
Podcast episode
Titles in the series (100)
000 Welcome to The Marketing Book Podcast!: In this episode I introduce the podcast and share some startling statistics about the changing nature of marketing and what's required to be a successful modern marketer. by The Marketing Book Podcast