Everand Logo

Welcome to Everand!

  • Discover this podcast and so much more

    Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more from just $11.99/month.

    #48: April Dunford on Nailing Product Positioning

    UNLIMITED

    #48: April Dunford on Nailing Product Positioning

    FromNudge

    Start listeningView podcast show

    UNLIMITED

    #48: April Dunford on Nailing Product Positioning

    FromNudge

    ratings:
    Length:
    24 minutes
    Released:
    Feb 1, 2021
    Format:
    Podcast episode

    Description

    All too many companies struggle to position their product. They pick the wrong market, highlight the wrong features or fail to spot the right competitors. But get positioning right and something magical happens, all your work improves. In today’s show, the great April Dunford will talk through how to identify true competitors, tips for picking the right market and examples of successful positioning pivots.

    April’s book Obviously Awesome: https://www.aprildunford.com/obviously-awesome

    Follow April on Twitter: https://twitter.com/aprildunford

    Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
    Released:
    Feb 1, 2021
    Format:
    Podcast episode

    Titles in the series (100)

    Learn the science behind great marketing. Every bite-sized 20-minute show comes packed with practical advice from admired marketers and behavioral scientists. Nudge is fast-paced but still insightful with real-world examples that you can apply - this is not your average marketing podcast.