For the last decade investors have been focused on highflying growth stocks, but this investing environment may be the exception rather than the rule. Chief European Equity Strategist Graham Secker and Global Head of Quantitative Investment Strategies Research Stephan Kessler discuss.-----Transcript-----Graham Secker: Welcome to Thoughts on the Market. I'm Graham Secker, Morgan Stanley's Chief European Equity Strategist. Stephan Kessler: I am Stephan Kessler, Global Head of Quantitative Investment Strategies Research. Graham Secker: And on this special episode of the podcast, we'll be talking about the potential return of value investing post its decade long decline since the global financial crisis. It's Friday, July the 1st, at 10 a.m. in London. Graham Secker: As most listeners of this particular podcast are probably aware, for much of the past decade, investors have had something of a love affair with the highflying growth stocks in the market. Meanwhile, their value priced counterparts, the shares of which tend to trade at relatively low price to earnings multiples and or offering higher dividend yields, have had a considerably rougher time of it. But I believe that the last decade is more the exception to the rule rather than the norm. And I think your analysis, Stephan, shows that this is true, yes? Stephan Kessler: Yes, I agree. We have looked at the performance of value as an investment style back to the 1920s, and we find that the period between the end of the global financial crisis and the COVID pandemic was only the decade where value did underperform. For me, the why here is really an interesting question to pick apart, which you and I look at through two different lenses. You're the fundamental strategist and I'm the quantitative analyst. So I think my first question to you is, from your fundamental point of view, what were the main drivers of value’s underperformance during this lost decade? Graham Secker: Yes. So from our perspective, we think there were two main drivers of values underperformance post the GFC. Firstly, a backdrop of low growth, low inflation and low and falling and negative interest rates, created a particularly problematic macro backdrop for value stocks. The former two factors were weighing on the relative profitability of value stocks, while the very low interest rates were actually boosting the PE ratio of longer duration growth stocks. This unpalatable macro backdrop then coincided with a challenging micro backdrop as the broad theme of disruption took hold across markets. This prompted greater hope among investors for the long term growth potential of the disruptors, while undermining the case for mean reversion across other areas of the market whereby cyclical slowdowns were often effectively viewed as structural declines. So, Stephan, you've said that the discount on value stocks cannot be explained fully by fundamentals or justified by the earnings overview. What do you believe are the deeper drivers for this discount?  Stephan Kessler: When you look at the value, it faced over the past few years, a range of challenges really. On the behavioral side, investors have focused on growth stocks and growth opportunities. This led to a substantial and persistent deviation of equities from their fair values and an underperformance of value investors. Next to this more behavioral argument, we find that the environmental, social and governance related aspects or in short, ESG and monetary policy were themes which drove price action. Equity value has a negative exposure to those themes. And finally, when you look at the 2020 period, there was a classical value trap situation. Companies which were most affected by the COVID pandemic sold off and appear cheap based on quite a range of value metrics, while the COVID catalyst continued to disrupt markets and led to companies which were cheaply valued not being able to recover as they had exposure to these disruptors. This only start to resolve in 2