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9: Melvin Brewing Sales Director Ted Whitney Joins John Holl: Ted Whitney the sales director for Melvin Brewing Company joins senior editor John Holl to talk about how breweries can make a genuine connection with consumers, the three most dangerous words for a brewery, and that one time he accidentally slept in the wrong house during a beer festival. The two talked during the 2017 Great American Beer Festival, and get into the importance of local, and independent when it comes to small breweries. by Craft Beer & Brewing Magazine PodcastUNLIMITED
231: Cameron Owen of The Eighth State Can’t Afford to be Average
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231: Cameron Owen of The Eighth State Can’t Afford to be Average
ratings:
Length:
83 minutes
Released:
Mar 25, 2022
Format:
Podcast episode
Description
The Eighth State (https://eighthstatebrewing.com) is small—very small. The three-barrel, open-vessel brewhouse sits adjacent to the taproom, with brewing gear spilling over on days when they’re not open. Barrels are packed into every inch of unused space, while an assortment of plants help to create a more comfortable vibe in the small ground-floor space. It feels cluttered yet relaxed—in that way that suggests creative minds are at work—and cofounder/head brewer Cameron Owen is determined to have some serious fun.
This tiny brewery has earned an outsized reputation for their flavorful beers—from tart fruit beers to ingredient-heavy barrel-aged stouts. Despite the limited capacity, Owens is committed to doing things his way—even if that means more tank time and slower turns—to get the exact flavors he wants.
In this episode of the podcast, focused on tart fruit beers and ingredient-laden stouts, he discusses:
using a solera process with Lacto and Sacch cultures to create the base for fruit beers
packing tart fruit sours with live cultures, but including sulfites to prevent refermentation
achieving “wild” flavors and minimizing sulfur expression without Brettanomyces
making complex beers more accessible to customers
blending fruits for contrast and juxtaposition, finding counter-notes while creating tension
achieving vegan-friendly results without lactose
building multiple layers of flavor in big barrel-aged beers
adjusting the multi-day brew schedule for bigger beers, to aid fermentation
using a two-step process for certain ingredient additions, to increase impact
And more.
At The Eight State, their goal is to stand out. They want to be exclusive but not impossible to get. Most importantly, for a brewery their size, they aim to keep excitement high and keep people coming through that door. As Owens says, “I really can’t afford to just be average.”
This episode is brought to you by:
G&D Chillers (https://gdchillers.com): For nearly 30 years, G&D Chillers has set the mark for quality equipment you can rely on. G&D stands above the rest as the only chiller manufacturer that engineers your glycol piping for free. G&D also stands alone as the only chiller manufacturer with an in house team of installers and engineers, with 30 years of real world, field labor experience in breweries, wineries and distilleries. Contact the total glycol system design experts today at gdchillers.com (https://gdchillers.com)
BSG (https://go.bsgcraft.com/Contact-Us) Support from this episode comes from BSG and The Malt Haus by Rahr. The Malt Haus is your online source for cool and exclusive Rahr Malting Co. gear that you can’t get anywhere else. T-shirts, hoodies, hats, socks, glassware, and even gear for your pets. Rep the malt you brew with and look sharp doing it! Take the tradition home at themalthaus.com (https://themalthaus.com/ecommerce/)
Old Orchard (https://www.oldorchard.com/brewer): Supply chain challenges are here to stay for a while, so why not trust the experts to handle freight for your ingredients? Old Orchard has partnered with a leading logistics firm in the craft beverage industry to transport your craft concentrate blends. When you order two pails or more of concentrate from Old Orchard, you qualify for freight quotes from various carriers and can stay up-to-date on the status of your shipment. To get started on a freight quote for craft concentrates today, head over to oldorchard.com/brewer (oldorchard.com/brewer)
Precision Fermentation (https://precisionfermentation.com/brewing): BrewMonitor, from Precision Fermentation, is the first real-time, comprehensive fermentation monitoring solution. It works with your existing fermentation tanks to track dissolved oxygen, pH, gravity, pressure, temperature, and conductivity in real-time, from any smartphone, tablet, or PC. BrewMonitor provides detailed insight into your fermentations that helps improve beer consistency, reduce tank-time, and increase overall efficiency–saving your brewery t
This tiny brewery has earned an outsized reputation for their flavorful beers—from tart fruit beers to ingredient-heavy barrel-aged stouts. Despite the limited capacity, Owens is committed to doing things his way—even if that means more tank time and slower turns—to get the exact flavors he wants.
In this episode of the podcast, focused on tart fruit beers and ingredient-laden stouts, he discusses:
using a solera process with Lacto and Sacch cultures to create the base for fruit beers
packing tart fruit sours with live cultures, but including sulfites to prevent refermentation
achieving “wild” flavors and minimizing sulfur expression without Brettanomyces
making complex beers more accessible to customers
blending fruits for contrast and juxtaposition, finding counter-notes while creating tension
achieving vegan-friendly results without lactose
building multiple layers of flavor in big barrel-aged beers
adjusting the multi-day brew schedule for bigger beers, to aid fermentation
using a two-step process for certain ingredient additions, to increase impact
And more.
At The Eight State, their goal is to stand out. They want to be exclusive but not impossible to get. Most importantly, for a brewery their size, they aim to keep excitement high and keep people coming through that door. As Owens says, “I really can’t afford to just be average.”
This episode is brought to you by:
G&D Chillers (https://gdchillers.com): For nearly 30 years, G&D Chillers has set the mark for quality equipment you can rely on. G&D stands above the rest as the only chiller manufacturer that engineers your glycol piping for free. G&D also stands alone as the only chiller manufacturer with an in house team of installers and engineers, with 30 years of real world, field labor experience in breweries, wineries and distilleries. Contact the total glycol system design experts today at gdchillers.com (https://gdchillers.com)
BSG (https://go.bsgcraft.com/Contact-Us) Support from this episode comes from BSG and The Malt Haus by Rahr. The Malt Haus is your online source for cool and exclusive Rahr Malting Co. gear that you can’t get anywhere else. T-shirts, hoodies, hats, socks, glassware, and even gear for your pets. Rep the malt you brew with and look sharp doing it! Take the tradition home at themalthaus.com (https://themalthaus.com/ecommerce/)
Old Orchard (https://www.oldorchard.com/brewer): Supply chain challenges are here to stay for a while, so why not trust the experts to handle freight for your ingredients? Old Orchard has partnered with a leading logistics firm in the craft beverage industry to transport your craft concentrate blends. When you order two pails or more of concentrate from Old Orchard, you qualify for freight quotes from various carriers and can stay up-to-date on the status of your shipment. To get started on a freight quote for craft concentrates today, head over to oldorchard.com/brewer (oldorchard.com/brewer)
Precision Fermentation (https://precisionfermentation.com/brewing): BrewMonitor, from Precision Fermentation, is the first real-time, comprehensive fermentation monitoring solution. It works with your existing fermentation tanks to track dissolved oxygen, pH, gravity, pressure, temperature, and conductivity in real-time, from any smartphone, tablet, or PC. BrewMonitor provides detailed insight into your fermentations that helps improve beer consistency, reduce tank-time, and increase overall efficiency–saving your brewery t
Released:
Mar 25, 2022
Format:
Podcast episode
Titles in the series (100)
- 46 min listen