We talk about:The study of language and how it relates to brand strategy.The ways to communicate besides words.The evolution of messaging and tone of voice.Developing and defining your own personality.What a typical brand strategy project looks like.What is a good insight?The overlap between strategy and creativity.Getting clients involved.Form a good relationship with your clients, and earn their trust.How much should a logo cost?What is the most powerful aspect of branding?If you are a good designer, then you are a good creative thinker.Read as much as you can about strategy and brands.Important Quotes:“Words contain ideas.”“Use language very carefully and powerfully.”“What do we know, and what do we not know?’“What do they think is good value?”“Good strategies are able to see patterns and find the important information.”“The power of irrational thinking.”“It takes time to build relationships and trust.” This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com