How do you take products made in your kitchen and create an international brand?In this episode, the CEO of Inahsi Naturals, Rhonda Marshall, shares her journey of creating skincare and natural products from her kitchen to scaling into factory production. She talks about relatable content and crowdfunding as some of the most effective means of scaling. Sit back, relax, and enjoy today’s episode.KEY TAKEAWAYS FROM THIS EPISODEInstagram Live helps market products. Raw and candid live videos make it relatable for the viewers.Coupon codes are the best way to track effectiveness.Crowdfunding is a good way to involve your customers in your business.Physical products are cash-intensive. In business, one day might be great, one day might not be great, but you’ve just got to keep going.The 4 by 2 rule -- Anything that you’re going to do will take you four times as much money and two times as long as you think.You cannot scale if you don’t get help, no matter how capable you are.Book Recommendation: Blue Ocean Strategyhttps://www.amazon.com/Blue-Ocean-Strategy-Uncontested-Competition/dp/1591396190Today’s Guest:Rhonda Marshall is the CEO of Inahsi Naturals. She is a Chemist, Educator, and Naturalista and aims to bring a truly unique perspective to the beauty industry. With 20 years of experience in Product Development as a Design Engineer, Engineering Manager as well as an MBA, husband, and partner Brian Marshall has helped to move Inahsi Naturals from a kitchen operation to a consistently manufactured product line. Inahsi Naturals is a company that produces quality Hair Care products that incorporate natural ingredients, especially for the care of natural curls.Connect and learn more about Rhonda and Inahsi Naturals here:Website: https://www.inahsi.comLinkedin: https://www.linkedin.com/in/rhonda-marshall-m-a-77496a52/Today’s SponsorHelpFlow provides 24/7 live chat and customer service teams to 100+ eCommerce stores. HelpFlow's team of agents maximize conversion by recovering checkout abandons, integrating with cart recovery emails, and helping engaged website visitors overcome what's stopping them from entering the checkout process.Website: HelpFlow.comDownload HelpFlow's Free Resource - How to Predict and Save Cart Abandons with Live Chat at https://helpflow.net/mindfulWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply