43 min listen
Think like a Brand #5 - Product Ain't What it Used to Be
FromRockstar CMO FM
ratings:
Length:
22 minutes
Released:
Oct 26, 2022
Format:
Podcast episode
Description
In this fifth special mid-week mini-episode, Ian Truscott continues diving into the book “Think Like a Brand, Not a Bank” with its co-author Liz High and this week they share the fourth principle discussed in the book: Remember, product isn't what it used to be.
Liz has worked with virtually every industry on both the client and agency side, using data-driven insight to help shape content, campaigns and brand value. Her clients have included everyone from tech giants Microsoft, Dell and Amazon, to entertainment heavyweight HBO. Her passion and consulting practice is now focused on supporting startup and growth FinTechs, banks and credit unions to innovate, embrace brand thinking, and tell resonant stories that drive growth.
In this episode, they discuss values versus value and while a product is a vehicle for value, it does not convey the values of the organization, which Gallup research has shown is important to consumers today. They discuss Studio Bank, a bank for artists and creators who have understood this notion, focusing on the shared values and needs of their target niche and, of course, the poster child for brand purpose and values; Patagonia.
Enjoy!
You can subscribe to this podcast on Apple, Spotify, Amazon and all good podcasting platforms or drop by https://rockstarcmo.com
--
The links:
Ian Truscott on LinkedIn and Twitter
Liz High on LinkedIn and Twitter
Learn more about the book, find where to purchase it and listen to all previous episodes of this mini-series at Think Like a Brand on Rockstar CMO
You can find Rockstar CMO on the web, Twitter, and LinkedIn
--
Please say hello if you have any thoughts or suggestions on the topics we discuss.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Liz has worked with virtually every industry on both the client and agency side, using data-driven insight to help shape content, campaigns and brand value. Her clients have included everyone from tech giants Microsoft, Dell and Amazon, to entertainment heavyweight HBO. Her passion and consulting practice is now focused on supporting startup and growth FinTechs, banks and credit unions to innovate, embrace brand thinking, and tell resonant stories that drive growth.
In this episode, they discuss values versus value and while a product is a vehicle for value, it does not convey the values of the organization, which Gallup research has shown is important to consumers today. They discuss Studio Bank, a bank for artists and creators who have understood this notion, focusing on the shared values and needs of their target niche and, of course, the poster child for brand purpose and values; Patagonia.
Enjoy!
You can subscribe to this podcast on Apple, Spotify, Amazon and all good podcasting platforms or drop by https://rockstarcmo.com
--
The links:
Ian Truscott on LinkedIn and Twitter
Liz High on LinkedIn and Twitter
Learn more about the book, find where to purchase it and listen to all previous episodes of this mini-series at Think Like a Brand on Rockstar CMO
You can find Rockstar CMO on the web, Twitter, and LinkedIn
--
Please say hello if you have any thoughts or suggestions on the topics we discuss.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Oct 26, 2022
Format:
Podcast episode
Titles in the series (100)
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