Every industry at some point experiences a shift in the market. But rather than lament this fact, you need a plan to adjust to the changing circumstances. We review four well-advised principles that have proven time and again to help proactive businesses stay on track and even thrive where others fail. They represent the collective wisdom of successful entrepreneurs, respected authors, lessons learned from the 2008 real estate market, and our own experiences. Join us to find out the single strategic approach that needs to drive every decision, how to ensure you retain the confidence of your employees and customers, the smartest investments you can make to improve efficiency while cutting costs, and why focusing on the basics—and what that really means—is fundamental to securing your future. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional insights from the episode. Connect | Resources FREE e-book: The Relationship Marketer's Guide to Growth Hacking You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 1:41     All markets experience shifts 2:57     #1: Lead with revenue 5:23     #2: Communicate, communicate, communicate 7:25     #3: Leverage technology and automation     9:35     #4: Focus on selling your value proposition 12:07   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/   How to Thrive in a Shifting Market | 4 Top-Notch Strategies