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    How Brands Can Create Distinction in Their Messaging -- Kevin Smith // SmashBrand

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    How Brands Can Create Distinction in Their Messaging -- Kevin Smith // SmashBrand

    FromRebrand Podcast: Marketing Campaigns Explained by the Brand & Agency

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    UNLIMITED

    How Brands Can Create Distinction in Their Messaging -- Kevin Smith // SmashBrand

    FromRebrand Podcast: Marketing Campaigns Explained by the Brand & Agency

    ratings:
    Length:
    18 minutes
    Released:
    Jan 23, 2024
    Format:
    Podcast episode

    Description

    Kevin Smith, Founder and Managing Member at SmashBrand, delves into strategic rebranding for improved market penetration. It's a common mistake for early-stage companies entering a new product category to develop messaging that closely resembles that of their competitors. This lack of distinctiveness is the difference between brands that blend into the sea of sameness and brands that create their own category through messaging. Today, Kevin discusses how brands can create distinction in their messaging. Show NotesConnect With: Kevin Smith: Website // LinkedIn The Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    Released:
    Jan 23, 2024
    Format:
    Podcast episode

    Titles in the series (100)

    The Rebrand Podcast tells the stories of the world’s most impactful brand campaigns, as told by the Brands & Agencies who built them. In each episode, you’ll hear about the strategy, framework, launch, & lifecycle of a world-changing marketing campaign. Host: Scott Harkey – Founder of OH Partners – Ranked by AdWeek as a Top 10 Fastest Growing Agency in North America. OHpartners.comProducer: I Hear Everything. We connect brands & content creators with their target audience. iheareverything.com