The risks of outsourcing to a 3PL and the importance of in-house fulfillment for brand control and customer experience. In this episode, Jordan West and Jared Ward, Founder and CEO of Luminous, delve into the world of e-commerce fulfillment and scaling. From funny parenting stories to the nitty-gritty of supply chain management, they cover it all. Jared shares insights into the challenges of forecasting and purchasing decisions for e-commerce companies, emphasizing Luminous expertise in multi-warehouse replenishment forecasting, wholesale, and EDI. Listen and learn in this episode!Key takeaways from this episode:Focusing on top-of-funnel spending rather than excessive spending on branded keywords, emphasizing the need to understand consumer behavior and the discovery process.A shift in advertising spend from Google to Amazon due to Amazon's effectiveness in driving incremental revenue.The "why" method and first principles thinking as essential for deeply understanding and solving customer problems in software and for overall problem-solving and growth.The importance of having an analytics platform for multichannel e-commerce, particularly for tracking the performance of a 3PL provider, and the specific inventory-related metrics to track.Today’s Guest:Jared Ward, CEO and Founder of Luminous, started his first e-commerce company when he was 23. Years later, after helping countless DTC brand optimize their supply chain by running Made-in-China's sourcing division, he noticed major issues in the way e-commerce companies used software in operations. He built and sold an RFQ management system that helped DTC brands optimize their purchasing. Then, moved on and became the CEO of a DTC brand at 28. His experience running Qualtry showed even more the gap in the market of software solutions in e-commerce that address the entire supply chain.Connect and learn more about Jared and Luminous:LinkedIn: https://www.linkedin.com/in/jared-luminous/Website: https://www.joinluminous.com/Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growThis episode’s sponsor is Motion App- they bridge the gap between media buyers and creative teams with fast, visual reporting for your Meta, TikTok, and YouTube ads. If you’re ready to learn how the best DTC and e-commerce brands use Motion to ship winning Meta, TikTok, and YouTube ads, book a demo today, or start a free trial at Motionapp.com. Get 50% off your first month when mention UpGrowth Commerce or Jordan West. Learn more here: Motion App Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free e-commerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow