26 min listen
Mini: Rules for a Rebrand
Mini: Rules for a Rebrand
ratings:
Length:
6 minutes
Released:
Mar 28, 2024
Format:
Podcast episode
Description
Ever wondered about the secrets behind a successful rebrand? Today, we'll unravel three essential rules for transforming your brand identity. From finding your why to executing a seamless rollout, we'll discuss what we can learn from iconic successes like Dunkin' and Airbnb, and how to avoid the pitfalls of missteps like Twitter's puzzling transformation to 'X'. Brought to you by Mekanism.
Released:
Mar 28, 2024
Format:
Podcast episode
Titles in the series (98)
#4: eos CMO Soyoung Kang | Calculated Risk: eos CMO Soyoung Kang joins Jason this week to discuss how taking calculated risks can increase ROI. Soyoung Kang is the Chief Marketing Officer at eos Products, the iconic beauty brand that has sold nearly a billion lip balms worldwide. Since joining... by Soul & Science: Fast Forward Your Marketing Mind