In this episode of Startup Hustle, Matt Watson interviews Robby Yates, co-founder and Chief Everything Officer of FollowApp, a networking software company. They discuss Robbie's journey from being a salesperson to becoming an IT guy and starting his own company. They also talk about the importance of networking, the challenges of being a non-technical founder, and the benefits of white labeling. Robby shares tips for effective networking and emphasizes building a strong team and listening to others. He also highlights the importance of perseverance and believing in oneself as an entrepreneur.
Important Takeaways

Networking is a valuable tool for entrepreneurs and should be approached with intention and a focus on helping others.
Building a strong team and listening to advisors are crucial for success as a non-technical founder.
White labeling can be a game changer for a business, allowing for easier promotion and increased revenue.
Effective networking requires being yourself, not wearing a mask, and following up with contacts.
Raising funds can be challenging, but networking events can lead to unexpected opportunities.
It's important to embrace rejection and keep going, believing in oneself and the value of the product or service being offered.

Don't miss this insightful conversation about becoming a non-tech founder in the tech world. 
 
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This episode is sponsored by Full Scale:
https://fullscale.io
 
Visit the Follow App website: 
https://thefollowapp.co 
 
Learn more about Robby Yates:
https://www.linkedin.com/in/robert-yates-130105 
 
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Highlighted Discussion Points

Creating a software company, challenges and lessons learned. 0:31
Entrepreneurship, trust, and business growth. 6:03
Pricing sensitivity and value-based pricing, with a focus on B2B vs. B2C. 10:53
White labeling software, networking, and app deployment. 12:43
Networking strategies for introverts and extroverts. 17:49
Using software to manage networking at events. 22:33
Entrepreneurship, networking, and fundraising challenges. 25:41
Building a tech company, overcoming challenges, and staying motivated. 30:44

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