This episode of the Simple and Smart SEO Show features Crystal Waddell and special guest Celeste Gonzalez of Rickety Roo discussing the importance of user experience in SEO and the benefits of using Microsoft Clarity. *takes breath*We talk about so many SEO-adjacent topics:strategies for boosting conversions, the significance of focusing on the user, and the utilization of tools like heat maps and session recordings to analyze and improve website performance. Key takeaways include: understanding scroll depth, identifying dead clicks and rage clicks, and integrating user behavior data to optimize content and technical SEO. The episode offers actionable insights for business owners, SEO enthusiasts, and solo entrepreneurs looking to enhance their website's performance effectively and efficiently.00:00 Introduction to SEO and User Experience00:39 Welcome to the Simple and Smart SEO Show00:58 Meet Celeste Gonzalez01:36 Celeste's Journey into SEO02:14 The Story Behind Rickety Roo03:01 Celeste's Role at Rickety Roo05:29 Women in Tech SEO Community07:42 Importance of Mobile Optimization11:07 Microsoft Clarity and SEO Adjacency18:10 Using Heat Maps and Session Recordings18:32 Optimal Data Collection Periods19:29 Seasonality and Data Relevance20:16 Limitations and Features of Microsoft Clarity22:43 Key Metrics for Solo Entrepreneurs24:30 Understanding User Behavior with Heat Maps26:04 Enhancing User Journeys with Content Insights28:47 E-commerce Insights and Smart Events35:29 Tracking Changes and User ExperienceConnect With Celeste:LinkedinXRead The Article That Inspired This Episode on The Wix Learning HubSend me a text!School of Podcasting -Launch, Grow, Monetize Your PodcastYou’re don't know where to learn to podcast. Now You do. Click the link.Listen on: Apple Podcasts   Spotify This Is PropagandaChallenging marketers' delusions about the cultural impact of our work. A WEBBY winner!Listen on: Apple Podcasts   SpotifySupport the Show.Search the Simple and Smart SEO Show podcast for something you heard! It's free!Apply to be my podcast guest! ?️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Quit guessing with your content! GET SURFER SEO!!!10,000 Jasper words FREE!Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!