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Technological Progress Through Multiplayer Behavior

Technological Progress Through Multiplayer Behavior

FromFuture Commerce Podcast: eCommerce, DTC and Retail Strategy


Technological Progress Through Multiplayer Behavior

FromFuture Commerce Podcast: eCommerce, DTC and Retail Strategy

ratings:
Length:
21 minutes
Released:
Jul 17, 2024
Format:
Podcast episode

Description

We’re back exploring the intersection of technology, payments, and consumer behavior with guests Michaela Weber from BigCommerce and Sanjeev Gill from Stripe Live from VISIONS Summit: NYC. The conversation covers how modern ecommerce platforms and payment solutions are transforming the retail landscape. Join us to discuss the shift from traditional retail hours to 24/7 online shopping, the importance of seamless checkout experiences, and the role of personalization in driving consumer engagement. Listen now!Tech-Driven Shopping: Fast, Global, and PersonalizedKey takeaways:[03:26] Mikaela Weber: "Shopping is everywhere. Shopping is 24/7."[07:10] Michaela Weber: "There's a monoculture in the sense that if we are from similar demographic groups, we probably see similar pushed ads."Consumers now shop anytime, anywhere, increasing the pressure on brands to be present across multiple channels.While algorithms create personalized experiences, there is still a collective aspect driven by shared demographics and interests.Technologies like AB testing in checkout experiences enable brands to optimize payment methods and enhance the user experience.Associated Links:Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!
Released:
Jul 17, 2024
Format:
Podcast episode

Titles in the series (100)

Are you looking for eCommerce insights, strategy, or operational advice for your eCommerce business? Future Commerce is the leading podcast for founders and operators alike who aren't looking for the next conversion rate optimization tip or how to execute a playbook. It's for those who yearn for something deeper than CRO and PPC. Each week our hosts Phillip Jackson and Brian Lange ask hard questions to founders and executives at successful brands and how they turned their 'making money online' approach into a thriving business. Weekly essays, blogs, show notes, full transcripts, and quarterly market research reports are available at https://futurecommerce.fm