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? The Art of App Marketing: Gaming vs. Non-Gaming Apps with Marcus Burke and Stuart Devereux

UNLIMITED

? The Art of App Marketing: Gaming vs. Non-Gaming Apps with Marcus Burke and Stuart Devereux

FromIn Growth We Trust: Marketing | Growth | Startups


UNLIMITED

? The Art of App Marketing: Gaming vs. Non-Gaming Apps with Marcus Burke and Stuart Devereux

FromIn Growth We Trust: Marketing | Growth | Startups

ratings:
Length:
77 minutes
Released:
Jul 30, 2024
Format:
Podcast episode

Description

In this episode, the podcast features a quartet with Marcus and Stuart, two app marketing experts discussing gaming vs. non-gaming apps. The conversation delves deep into app marketing strategies and the potential for cross-learning between the two types of apps. The hosts highlight the origins of the discussion on LinkedIn and encourage active participation for potential future guests. The group emphasizes the importance of engaging and valuable content on LinkedIn, setting the tone for insightful discussions on the podcast. Join the quartet as they navigate through the dynamics of app marketing in this engaging and informative episode.

Chapters ? 
[00:00:00] Intro
[00:02:04] Four-way podcast dynamics.
[00:06:40] Game soft launch strategies.
[00:09:42] Soft launch strategies.
[00:12:22] Soft launch countries for games.
[00:15:33] Soft launch strategies.
[00:20:40] Ratings in mobile app industry.
[00:22:54] Games activating users effectively.
[00:27:29] User age in gaming apps.
[00:30:31] Banking app user experience.
[00:35:18] Community building in gaming.
[00:37:40] Importance of community for growth.
[00:41:40] Monetizing high-spending app users.
[00:44:33] Web-to-app transition strategies.
[00:49:28] Driving web traffic benefits.
[00:52:05] Targeting younger audiences in gaming.
[00:55:23] Targeting older demographics in marketing.
[00:59:27] Diversifying pricing and revenue streams.
[01:03:36] Web-based Google Play for PC.
[01:04:50] The future of apps vs. browsers.
[01:08:34] Community engagement in marketing.
[01:14:47] Full-person podcast challenges.

? Follow links ?
? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Marcus Burke⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Linkedin
? Stuart Devereux on Linkedin
? ⁠⁠⁠Jake Mayell⁠⁠⁠ on Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
? ⁠⁠⁠Yoann Pavy⁠⁠⁠ on Linkedin

? Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
? Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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See you next week!
Released:
Jul 30, 2024
Format:
Podcast episode

Titles in the series (71)

In Growth We Trust is a podcast for marketers, growth people, entrepreneurs, and anyone who wants to geek out about what is marketing today, online distribution, viral loops, network effects, and startup growth. Jake Mayell & Yoann Pavy started working together 10+ years ago doing Facebook Ads at first. Stayed really good friends and progressed in their careers. Now they’re doing a podcast together. They love startups, growth, and marketing, so why not? They aim to go deeper. Get geeky with it. Available everywhere, even on YouTube if you’re more of the visual type. Happy listening ?