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FoA 430: Category Design with Dan Schultz

FoA 430: Category Design with Dan Schultz

FromFuture of Agriculture


FoA 430: Category Design with Dan Schultz

FromFuture of Agriculture

ratings:
Length:
47 minutes
Released:
Aug 29, 2024
Format:
Podcast episode

Description

Ag Done Different Newsletter: https://agtechmarketinginsights.substack.com/"Reclaim Your Market Power: The Agribusiness Blueprint for Strategic Influence" : https://drive.google.com/file/d/1aO__6x2ze9QSe_e7jyWvCKJzh-4-I7yW/view?usp=drivesdkSchultz Collaborative: https://www.schultzcollaborative.com/As lead category designer at Schultz Collaborative, Dan Schultz helps agtech companies around the world design their category and think differently about how they commercialize their products.Dan is vehemently opposed to telling boring stories, sales pitches thoughtlessly read off spec sheets, oversold technobabble, undersold innovation, and venture money wasted on vanity marketing metrics. Dan helps companies stop droning on about incremental improvement and start building movements.He is the author of the weekly newsletter Ag Done Different. You can read his full weekly newsletter at agtechmarketinginsights.substack.com
Released:
Aug 29, 2024
Format:
Podcast episode

Titles in the series (100)

Welcome to the Future of Agriculture Podcast with Tim Hammerich. This show explores the people, companies, and ideas shaping the future of agribusiness. If you are curious about innovations in AgTech, rural entrepreneurship, agricultural sustainability, and food security, this is the show for you! For more details on the guests featured on this show, visit the blog at www.FutureOfAg.com. Or, to learn more about career opportunities in agriculture, visit www.AgGrad.com Make sure you’re subscribed so you can catch another fascinating ag innovator next week!