Key Takeaways:Great messaging attracts donors by being simple, clear, and concise, which requires effort and investment.Lack of differentiation, authenticity, transparency, and vulnerability prevents organizations from effectively connecting with their target audiences through marketing and messaging.Be bold, fearless, and fun. Ground your messaging in values alignment and authenticity to attract like-minded donors. Personal brand is vital, and organizations should define their own values, beliefs, and what they want to deliver consistently.Effective nonprofit messaging focuses on the cure, not the process, highlighting the difference made in the world, not programs or services, to attract aligned supporters while standing firm in values. “The riches are in the niches. The more specific we can be about who we want to attract, the more likely we are to attract them.” “Every relationship is built on an emotional connection. People get attracted to your organization because there's something in them that's connecting to you.” “Your job is not to tell people how they can be of value to you. Your job is to be a value to them.” - Maryanne Dersch 
 Ask for and receive all you want, need and deserve without feeling rejected, ineffective, or pushy. Learn to manage your mindset, lead yourself and others more effectively and have the meaningful conversations that drive your most important work.  Get your free starter kit today at www.theinfluentialnonprofit.com Connect with Maryanne Dersch: https://www.courageouscommunication.com/connect