In this episode, Mike Belsito sits down with Dan Blumberg, founder of Modern Product Minds and former product leader at The New York Times, LinkedIn, and Citi, to explore how product discovery works in traditional enterprises. While we often hear stories from cutting-edge tech startups, most product managers work at "normal" companies dealing with legacy systems, regulatory constraints, and established brand expectations. Dan shares practical insights on running effective discovery programs in these environments, including how to test ideas without risking brand reputation, why real commitment beats hypothetical feedback, and how to bring stakeholders along on the journey. Whether you're working in finance, media, or any traditional industry, this episode offers actionable frameworks and strategies for effective product discovery in the real world.