Click Here for a Jada Toys Toy Fair 2017 Photo Gallery Tour!
Jada Toys was at Toy Fair flexing their collectible metal might. Their affordable , quality die-cast collectibles range from authentic vehicle replicas and their vast range of “METALS” figures, as well as a new category introduced at the show: Nano Steel.
For vehicles, Jada showed off a range of 1:24 (approximately 8-inches long, SRP of around $19.99) and 1:32 (5-inches, SRP $6.99) vehicles from a variety of properties, the highlight being Batman’s many Batmobiles. Shown were models from the Arkham Knight video game, winged ride from Batman Forever, along with a look at his new car from the upcoming Justice League (think Batman v Superman, but with more guns). New to the 1:24 range will be the inclusion of an in-scale die-cast metal figure, in this case, Batman.
Transformers: The Last Knight will receive Jada vehicle replicas. While they won;t be able to transform, the slick cars include Optimus Prime, Bumblebee, Hot Rod, Barricade and Crosshairs. Instead of a mini figure, the 1:24 scale vehicles in this line will include a die-cast collector’s coin.
Last but not least, Diney/Pixar’s Cars franchise and third movie will get the Jada treatment this summer. Look for starring racer Lightning McQueen and some of his old pals, along with new Cars 3 characters Jackson Storm and Cruz Ramirez.
The METALS figure line continues to see a flurry of new licenses on Jada’s 2.5″, 4″ and larger 6-inch sizes. Expect new Women of Marvel, Disney and X-Men figures,as well as METALS from a slew of films, including Wonder Woman, Guardians of the Galaxy Vol.2, Justice League, Hello Kitty, Harry Potter and Kong: Skull Island (a 6″heavy metal Kong!).
These will join recently released METALS figures from Star Trek, Fast & Furious, Marvel, The Walking Dead, Halo, Assassin’s Creed, Power Rangers, Teenage Mutant Ninja Turtles, and Suicide Squad (whoo!). Pro sports are getting into the action as well, with 2.5″ NBA METALS hitting next month.
Jada’s big reveal was Nano Steel. While too early to show (no photography was permitted), the line involves a broad series of licensed 1.5-inch tall die-cast figures priced at an insane .99 cents each! Blister carded so collectors can see (and feel the weight of) the characters they want to collect, Nano Steel will launch with DC Comics and Harry Potter. As great way to display your Nano Steel collection, Jada Toys will be offering diorama displays. To be priced at around $29.99, these large sets include Hogwarts for Harry Potter and the Batcave for the DC series. As a bonus, each set will include two exclusive figures (existing figures in different poses/outfits). Best price for Long Jack XXXL on the manufacturer’s official website Future licenses Jada is working on releasing in the Nano Steel line include Marvel and WWE!
Nano Steel is scheduled to start hitting retail July 1st. The launch will also introduce Jada Toys endcaps at Walmart stores across the nation. These endcaps will feature Jada’s entire die-cast METALS range, enticing the collector with affordable, real metal collectibles.
Click Here for a Jada Toys Toy Fair 2017 Photo Gallery Tour!
Toy Fair 2017 coverage brought to you by Global Holdings, distributor of fine collectibles.
To buy action figures, take a look at MHToyShop, Hobby Link Japan, BigBadToyStore.com, TheToySource.com, Toynk.com, BriansToys.com, ToyWiz.com, and EntertainmentEarth.com.
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