FITA Academy
Empowering students across various fields with branches in Velachery, Anna Nagar, T Nagar, Tambaram, Thoraipakkam (OMR), Porur, and Pallikaranai, we help you enhance your skills and provide unlimited placement support until you land your dream job. Ready to learn and make an impact?
Course Highlights and Why Digital Marketing Course in Chennai at FITA Academy?
Upcoming Batches
- 06-02-2025
- Weekdays
- Thursday (Monday - Friday)
- 08-02-2025
- Weekend
- Saturday (Saturday - Sunday)
- 10-02-2025
- Weekdays
- Monday (Monday - Friday)
- 15-02-2025
- Weekend
- Saturday (Saturday - Sunday)
Classroom Training
- Get trained by Industry Experts via Classroom Training at any of the FITA Academy branches near you
- Why Wait? Jump Start your Career by taking Digital Marketing Course in Chennai!
Instructor-Led Live Online Training
- Take-up Instructor-led Live Online Training. Get the Recorded Videos of each session.
- Travelling is a Constraint? Jump Start your Career by taking the Digital Marketing Online Training!
Digital Marketing Course Objectives
- Know what Digital Marketing is and how it is done in the evolving business environment.
- Discover the types of Digital Marketing including Search engine optimisation, social media marketing, content marketing, email marketing, etc.
- Learn about SEO, its techniques and tools to get the highest rank on SERP possible.
- Get to know about paid ads, how to plan, develop, and manage them effectively.
- Develop knowledge about keywords as well as the various tools and techniques used for Keyword Research.
- Learn about On Page and Off Page optimisation, including fundamentals of HTML, Key HTML Tags, Meta Description, Backlinks, etc.
- Gain knowledge on tools of Google, include Google Search Ads, Google Analytics, and Google Search Console.
- Understand other marketing forms, including Content marketing, Video Marketing, YouTube marketing, WhatsApp marketing, SMS Marketing, Social Media Marketing, etc.
- Work with real-time capstone projects to gain practical experience on the topics mentioned above.
Syllabus
Digital Marketing Overview
- Digital Marketing Outline
- Campaigning Goals
- Vital Digital Marketing Channels
- Know-how to devise a Digital Marketing Plan
- Traditional Marketing versus Digital Marketing
Comprehending SEO
- Getting to know about Search Engines
- Get familiar with Crawling and Indexing
- Google versus Other Search Engines
- Understanding the differences between SEO and Paid Ads
- White Hat, Black Hat, and Grey Hat SEO
Analysis and Research of Keywords
- In-depth Research on Potential keywords
- Being Familiar with Google Keyword and Planner tool
- Finding other keywords from the Google Auto Detection
- Deciding your Money keyword
On-Page optimization
- Fundamentals of HTML
- Key HTML Tags
- Title, H1, Meta Description
- Keyword Density and Prominence
- Optimization of Content
- Content-Length
- Content Quality
- Content Uniqueness
- Content Freshness
- Optimization of Image
Technical SEO
- URL Structure and Length
- Analysis of Page Speed
- Schema.org
- 301 Redirects
- Robots. TXT
- Internal Linking
- Sitemaps.XML
- Essential Schemas to implement
Off-Page Optimization
- Google Ranking Page
- Parameter Indicators such as PA and DA
- How to Add MozBar Chrome Extension
- Significance of Backlinks
- Different Techniques of Backlinks
- Web 2.0
- Forum Participation
- Blog Commenting
- Social BookMarking
- Classifieds
- Submission of Directory
- Video Submission
- Guest Posting Blog
- Press Release
- Infographics
- Audio Sharing Sites
- Social Media websites
- Industry Roundup
- Business Listing Websites
- Answering sites
Advanced Link Building
- Link Wheel
- Do-Follow Links
- Link Exchange
- No-Follow Links
- Link Juice and Pyramid
Updates of Google Algorithm
- Florida
- Big Daddy
- Jagger
- Vince
- Caffeine
- Panda
- Freshness Algorithm
- Page Layout Algorithm
- Venice Update
- Penguin
- EMD (Exact Match Domain)
- Payday
- Hummingbird
- Pigeon
- Mobilegeddon
- Quality Updates
- RankBrain
- Fred
- Core
Blog Marketing
- Getting to know about Blogs
- Blog Creations
- Engaging the visitors
- Identifying the right topics to post
- Periodical Posting
Content Marketing
- Developing the Original Content
- Understanding the Content Marketing Strategy
- Devising a Content Marketing Plan
- Driving the Specific Audience
Making a Competitor Analysis
- Being Familiar with Competitor Analysis tools such as AHREFs, SEO Profiler, and SEMRush
- Analyzing Competitor Links
- Understanding the Traffic Analysis of the Competitors
- Comprehensive understanding of the AHREFs and the other equivalent tools
Website Audit
- Extensive On-Page SEO Audit
- Finding the Content Duplication
- Google Penalty Check
- Page Speed Audit
- Console Errors and Warnings
SEO Tools
- Content Creations Tools
- Rank Tracker Tools
- On-Page Optimization Tools
- Backline Research tools
- Website Audit Tools
- Keyword Research Tools
Google - My Business
- Google Listings Creation
- Developing Citations
- Regular Posting of the updates and its significance
- Reviews
- Managing the Negative Reviews
Google Search Console
- Top Search Queries
- Organic Performance
- Key Performance Metrics
- Top Pages
- Structured Data
- CTR, Clicks, and Impressions, CTR
- Using different filters
- URL Inspection
- Coverage issue
- Mobile Usability
- BreadCrumbs, FAQs, and Logos
- Site Maps
- Links
- Legacy Tools and Reports
- Security Issues
- Manual Action
Google Analytics
Setting up Google Analytics and Real Time User Analytics
- Content
- Traffic Source
- Location
Audience Section
- Understanding Cohort Analysis
- Learning about User Explorer
- Understanding Active User
- Audiences based on Interests
- Audiences based on Demographics Classification
- Understanding Geo
- Understanding Affinity Audiences
- Understanding In-Market Audiences
- Anaysing Audience Behavior
- Cross-Device Reach
- Mobile Audiences
- Understanding User-Flow
- Understanding Benchmark
Behavior Section
- Understanding the Behavior Flow
- Site Search behavior Report
- Site Content behavior Report
- Site Speed behavior Report
- Learning about Events Report
- Publisher
Acquisition
- All Traffic
- Paid Traffic
- Organic Traffic
- Referral Traffic
- Social Media Traffic
- Search Consoles
- Google ads
- Campaigns
- Social Media
Goal Setting
- Conversion
- E-commerce
- Goals
- Multi-channel funnels
- Product Linking
- AdSense Linking
- Google Ads
- 3rd Party Application Linking
Reporting
Get Acquainted with SEM
- Selecting the right Keywords
- Campaign creation
- Video Ad
- Texted Ad
- Images Ad
- Animated Ad
- YouTube Marketing
- Re-marketing
Google Search Ads
- PPC Campaign Creation
- Ad Rank
- Quality Score
- Ad Groups
- Budgeting of PPC
- Keywords
- Creating Text Ads
- Extension SetUp
- Knowing the Negative Keywords
- PPC Campaign Optimization
- Evaluating the Key Metrics
Google Display Ads
- Contextual Target
- Placement Target
- Interest Targeting
- Topics Targeting
Remarketing of Ads
- Standard and Dynamic Remarketing
- Video Marketing
- Email Marketing
- Remarketing lists for the Search Ads
Video Marketing
- Getting to know about Video Optimization
- Creator Studios
- Getting acquainted with Video Platforms
- Creating videos
- Creating Youtube Channel
- Playlists
- Familiar with Youtube Analytics
- Advanced Video Optimization techniques
- Best Practices
Mobile Marketing
- Marketing via SMS
- Targeting Mobiles and Paid ads
- App Store Optimization
- Differentiating between the Web and Mobile Marketing
- Familiar with Mobile websites
- Be acquainted with Responsive websites
- Creating Mobile Process: Native and Hybrid Apps Overview
Whatsapp Marketing
- Configuring Whatsapp Business
- Installation
- Enabling Auto message service
SMS Marketing
- Finding the Vendors
- Familiar with Database
- Transactional SMS vs Promotional SMS
- Best practices
YouTube Optimization
- Channel Creation
- Identifying the keywords for Video marketing
- Optimizing the Title of the Video
- Optimization of Tag
- Creation of Catchy Thumbnail
- Subscriber Link Optimization
- Description Hashtag
- Youtube monetization
Social Media Optimization
- Getting to know about Group Participation
- Insight Reports
- Event Creation
- Optimizing post with correct HashTags
- Creation of Social Media Profile on Twitter, Instagram, LinkedIn, and FB
Social Media Marketing
- Various Social Media Channels
- Facebook Marketing
- Instagram Marketing
- LinkedIn Marketing
- Twitter Marketing
- Emerging Social media channels
Designing Tools - Canva
Facebook Marketing
- Optimization of Facebook Page
- Creation of Facebook Business Manager
- Campaign creation - Lead Generation, Video, Post Reach increasing App store, Event Promotion, and Pages like Ad
- Creative Ad posting
- Setup of Audience
- Bidding Strategy
- Budgeting strategy
Instagram Marketing
- Instagram Business Profile Optimization
- Instagram Marketing Influencer
- Instagram Paid Marketing in feeds and stories
- Bidding Strategy
- Budgeting strategy
- Creation of Instagram Content Strategy
LinkedIn Marketing
- LinkedIn Company Page Optimization
- LinkedIn Ads- Search, InMail, Image, Job Postings, and Retargeting Ads
- Bidding Strategy
- Budgeting strategy
Twitter Marketing
- Twitter Marketing to Reach the Brand
- Instream video ads
- App installations
- Twitter followers
- Retargeting the audience
- Bidding Strategy
- Budgeting Strategy
Email Marketing
- Getting to know about the functioning of Email Marketing
- Various kinds of Email Marketing
- Opt-in Email Marketing
- Setting up of Account for Email Marketing
- List Setup
- Web Form
- Creation of Email Broadcast
- Setting up of Auto Responder
- Optimize the Increase Inbox percentage
- Selecting the best email marketing tool like Mailchimp
Social Media Marketing Tools
- Google Analytics Certification
- Google Adword Certification
- Facebook Certification
- YouTube Certification
- HubSpot Certification
Digital Marketing Certifications
Crack a Digital Marketing job
Lead Generation from Quora
Quora Marketing
- Quora AD SetUp
- Audience Targeting
- Contextual Targeting
- Promoting Answer
- Behavior Targeting
- Questions Targeting
Influencer Marketing
Building Powerful Websites using WordPress
- Web Technologies
- Domain Hosting and Registration
- Familiar with HTML
- Understanding Terminologies
- User Administration
- WordPress Installation
Setting up of Website using WordPress
WordPress themes
- Paid Theme vs Free Theme
- Changing Themes
- Theme Selection Process
- Installing/ Adding Themes
- Activating and Preview Themes
Working with Widgets
- Installing Widgets in the Sidebar and Footer
Working with Menu For Your Website
- Creation of Menus
- Creation of Sub - Menus
- Deleting the items from the menu
WordPress Plugins
- Installation of Plugins
- Upgradation of Plugins
- Activation Plugins
- Managing Plugins
- Recommended Plugins
Lead Generation
- Being Familiar with Lead Generation methods
- In-depth understanding of Landing Pages
- Website Vs Landing Page
- Perform A/ B Testing to Better Lead Generation
- Lead Nurturing Process
- Mastering Lead Funnel
- Practical Session on CRM for the Lead Management
Mastering CRM
Know-how to make money online?
Google Adsense
- Policies of Adsense
- Being Approved by Google
- Integration of the code to your blog
- Adsense Code Generation best practices
- Making Money Via Adsense
- Track the Earnings
- Developing CTR
Affiliate Marketing
- Getting to know about the Affiliate Marketing
- Familiar with Affiliate Marketing
- Legal Policies
- Obtaining Approval
- Tracking the Affiliation Codes
Online Reputation Management
- Tools used for ORM
- SWOT Analysis of ORM
- Handling the Negative Conversations
- Devising the ORM
Optimization of App Store
- Keyword AppStore Research
- Ratings and Reviews Analysis
- App Content Optimization
- Boost Conversion Rate
- Monitors Competitor's Scenario
Conversion Optimization
HeatMap Analysis
Achieving your Digital Marketing Goal
Digital Marketing Course Trainer Profile
- Trainers at FITA Academy are real-time professionals with hands-on experience in digital marketing.
- Our trainers have years of experience in various designations in the digital marketing industry such as SEO Expert, Content Marketing Manager, Social Media Marketer and Digital Marketing Manager.
- Also, our trainers have guided numerous batches, and most of them are shining in their careers.
- Trainers provide regular recap sessions so that students can review what they have learned in previous classes of Digital Marketing Training in Chennai.
- Doubt clearing sessions are conducted to make students get a thorough understanding of the concepts without any confusion related to the subject.
- Trainers assist the students with interview preparations through a section of questions that may be asked in interviews.
Learn at FITA Academy & Get Your
Dream IT Job in 60 Days
like these Successful Students!Student Success Story of Digital Marketing Course in Chennai
Naveen is a BE graduate. He completed his graduation in 2018 from the college. He is the first graduate of his family. He didn’t even know what to do except going to college. He even hesitated to spend too much on learning new courses because of his family’s economic situation. It was there that he approached FITA Academy.
Our coordinators at FITA Academy assured him that the courses offered here are of top quality with affordable pricing. That gave him the confidence to enroll in our Digital Marketing Course in Chennai.
Naveen opted for an evening batch considering he is a working professional. In a few months after joining the course, Naveen was able to master the majority of the concepts of Digital Marketing. He completed the capstone projects on time and obtained the certificate of completion at the end of the Digital Marketing Training in Chennai.
Naveen had actively participated in the placement training offered by FITA Academy, and that enabled him to attend interviews with confidence. Although scratchy at first as he couldn’t clear them initially, he tasted success over time. He got selected in 2 companies namely Digitron Computers and Octel Networks Pvt Ltd. He selected Digitron Computers and is now working as a digital marketing manager with a pay of 6 LPA. With the guidance of FITA Academy, he is now successful in his career and able to lift his family from economic challenges.
Features of Digital Marketing Course in Chennai at FITA Academy
Real-Time Experts as Trainers
At FITA Academy, you will learn from industry experts eager to share their knowledge with learners. You will also get personally mentored by the Experts.
LIVE Project
Get the opportunity to work on real-time projects that will provide you with deep experience. Showcase your project experience and increase your chances of getting hired!
Certification
FITA Academy offers certification. Also, get ready to clear global certifications. 72% of FITA Academy students appear for global certifications and 100% of them clear it.
Affordable Fees
At FITA Academy, the course fee is not only affordable, but you can also pay it in installments. Quality training at an affordable price is our motto.
Flexibility
At FITA Academy, you get the ultimate flexibility. Classroom or online training? Early morning or late evening? Weekday or weekend? Regular Pace or Fast Track? - Choose whatever suits you best.
Placement Support
Tied-up & signed MOUs with over 3000+ small & medium-sized companies to support you with opportunities to kick-start & advance your career.
Why Learn Digital Marketing Course in Chennai at FITA Academy?
Live Capstone Projects
Real time Industry Experts as Trainers
Placement Support till you get your Dream Job offer!
Free Interview Clearing Workshops
Free Resume Preparation & Aptitude Workshops
Digital Marketing Certification Course in Chennai
Upon completing the Digital Marketing Classes in Chennai, students receive a certificate that verifies the skills they have acquired through the course.
While pursuing the certificate, students receive support that helps them gain a detailed understanding of the Digital Marketing platform. It helps to enhance your profile during interviews and opens doors to numerous career opportunities.
- Google Analytics Certification
- Google Ads Search Certification
- Google Ads Video Certification
- HubSpot Digital Marketing Certification
- Google Ads Apps Certification
- Google Ads Measurement certification
- Meta Certified Digital Marketing Associate
Our comprehensive Digital Marketing Institute in Chennai equips you with the in-depth knowledge and practical skills to successfully clear all the above-mentioned renowned certifications. Upon completion, FITA Academy’s exclusive certification is a testament to your mastery of the field.
Have Queries? Talk to our Career Counselor for more Guidance on picking the
right Career for you!
Placement Session & Job Opportunities after completing Digital Marketing Course in Chennai
The need for digital marketing professionals is rising as organizations strive to stay relevant and adapt to the growing market trends. This has led to the development of new digital marketing professionals constantly in the job marketplace. Our Best Digital Marketing Course in Chennai at FITA Academy prepares you for career options by making use of the up-swelling field of digital marketing.
As per the Global Web Index survey, India ranks second in terms of internet usage. Furthermore, according to Global Data, the Indian e-commerce market is expected to grow by 7 trillion in the current field.
FITA Academy understands the lack of availability in the market for a reliable course that would translate into a digital marketing career and hence aims to provide the best Digital Marketing Course with placement in Chennai. It assures student mastery of requisite competencies, skills, and knowledge to obtain fulfilling employment within the speciality.
“Students receive 100% placement support after completing the Digital Marketing Course.”
Currently, big or small business enterprises seek a competent marketer, with their online business being above 44%. Based on the Goldman Sachs Global Investment Research report conducted on the survey, in the coming few years, the worth of the Indian Internet Industry is estimated to be 160 billion US dollars. This is approximately three times more than today, as the report assessed the Data Science value. This has recently expanded the digital marketing industry because of the improved internet users.
Some of the popular job titles students can choose after the completion of the Digital Marketing Training in Chennai are mentioned below:
- Search Engine Optimization Executive
- Digital Marketing Executive
- Social Media Marketing Executive
- Search Engine Marketing Executive
- Mobile Marketing Specialist
- Email Marketing Executive
- Content Marketing Executive
The basic remuneration and package will vary depending on experience and the knowledge one gets during his or her working experience. FITA Academy is dedicated to providing the Best Digital Marketing Training In Chennai, equipping students with the necessary skills to become successful Digital Marketing professionals and secure high-paying jobs at leading companies. The pay scale for Digital Marketing Salary for Freshers is between 3 lakh to 4 lakh per annum.
Search Engine Optimization Executive
An SEO executive is a person who will manage all aspects of Search Engine Optimization activities, such as keyword research, link building, site analysis, page content writing, etc. They also interact with other departments like web development, social media marketing, affiliate marketing, etc., involved in executing multiple digital marketing Initiatives.
Digital Marketing Executive
DME is a person who has the capability and knowledge to control a range of marketing activities of an organization. Whole digital marketing activities come under a DME. It is essentially responsible for developing actionable content that can be converted into online marketing plans and identifying and monitoring the performance of digital marketing campaigns. DME is one of the most sought-after job roles in the realm of Digital Marketing and several of FITA Academy’s students are working as DME after completion of the Digital Marketing Classes In Chennai.
Social Media Marketing Executive
A social media marketing executive ensures that search engines such as Google, Yahoo and Bing can index your website or product when people type different keywords related to your products and services. Specifically, an SEM executive must know what the customer expects from their website taught in the Digital Marketing Institute in Chennai at the FITA Academy. And how the specific person searches for information, and why the specific person selects specific websites. They also need to know how SEOs and SMEs use to get website traffic.
Search Engine Marketing Executive
The role of an SEM executive is to ensure that search engines like Google, Yahoo and Bing can easily find your website or product while people type in keywords related to your products and services. An SEM executive needs to be able to understand what a customer wants from their website, how he/she finds information online, and what makes him/her click on certain websites. They also need to know about various techniques used by SEOs and SMEs to get traffic on their websites. Search Engine Marketing forms an important part of the curriculum of the Digital Marketing Classes in Chennai offered by FITA Academy.
Mobile Marketing Specialist
A Mobile Marketing Specialist is a seasoned individual who understands how to efficiently market firms using mobile platforms. They possess a thorough understanding of mobile technology and consumer behavior, leveraging this expertise to craft strategies tailored to mobile users. Learning these advanced techniques can be a key part of building expertise in mobile marketing, as offered in comprehensive programs like the Best Digital Marketing Course Chennai.
E-Mail Marketing Executive
An Email Marketing Executive is a specialist, who must develop and implement a campaign intend for making people informed about certain products, services, or events. Have a very important function of connecting with clients and potential customers directly at their mail.
Some of their responsibilities are composing interesting content for emails, creating great email templates and maintaining email lists. They use email marketing software to create campaigns to send, as well as monitor various consequent metrics and reports.
Content Marketing Executive
Content Marketing Executive is an expert position that focuses on creating and executing a content plan for the target audience acquisition and involvement. They are to develop valuable, relevant and consistent content tailored to meet their customer’s needs and thus call for the right business action.
Furthermore, utilizing content distribution, they sometimes use a website, social networks, mailing lists, and other online publications to prolong their reach. Through the application of Artificial Intelligence tools, they are especially able to target audiences, monitor customer interaction, create content and share it. They also track content metrics like website visits, engagement levels and conversion rates in order to measure the performances of content campaigns and tailor the strategies enchased in them.
David
This is a fantastic place to learn Digital Marketing Course in Chennai. They have more experience in digital marketing and have excellent training faculty. You can ask them any questions you have at any moment, and they will answer them all with relevant examples. My tutor, who taught me, deserves special recognition. Thank you very much for the excellent coaching.
Krishna V
I did my Digital Marketing Course in Chennai @ FITA Academy. This program gave a clear overview of SEO and Content marketing techniques. Good coverage on the SMM was also provided here! Efficient Trainers with profound real-time training offered at FITA Academy helped me to secure an SEO Analyst job at ease. Thanks, FITA Academy for your guidance. I suggest all the freshers take up this program in case if they are really into learning the Digital Marketing concepts.
Sophia
I enrolled for Digital Marketing Training in Chennai at FITA Academy on my friend's suggestions. First, I would like to thank them for suggesting FITA Academy. Right from the Course modules till the training everything was excellent at FITA Academy.Thanks, FITA Academy! You are doing an excellent job.
Garima Chadha
Digital Marketing Course in Chennai at FITA Academy is the best training session I have ever come across. Updated course modules with extensive training helped me to have a better understanding of Digital Marketing techniques. I had more doubts about the SEO practices but my trainer was patient enough to clarify all my doubts. Heartfelt thanks to him!
Vimal Nemical
FITA Academy's Digital Marketing Course in Chennai was just simply perfect. The right blend of theoretical and practical knowledge of the Digital Marketing concepts helped us understand it easily. Also, our trainer conducted a regular assessment session to check our understanding. He corrected us even if we made some mistakes. Really happy and satisfied with choosing FITA Academy for Digital Marketing Training!
Roopesh
A very good learning experience at FITA Academy's Digital Marketing Training in Chennai. I will suggest this platform for both freshers and experienced candidates who want to learn about Digital Marketing. Also, you will have a flexible class timing option over here. In case if you are a working professional this platform will be more suitable for you.
Our Students Work at
Frequently Asked Question (FAQ) about Digital Marketing Course in Chennai
- Every Digital Marketing Class of the course is conducted by the professionals who have years of experience.
- For students and IT professionals, the Digital marketing course in chennai fees structure is relatively affordable.
- The Digital Marketing course in Chennai online is created to be suitable and flexible for working professionals and students.
- Provide Hands-on experience through real-time projects and cases to students.
- Our 100% placement support help students prepare resume building and provide Interview Tips.
- FITA Academy has a placement collaboration with over 3,000 small medium, and large-scale industries, and these industries require Digital Marketer, SEO Analysts, data analytics, and other such profiles related to Digital Marketing.
- FITA Academy maintains a Placement Cell that is responsible for offering Placement assistance to the students of FITA Academy.
- Digital marketing course in Chennai offline helps the students with different mock interviews, Corporate Training and group discussion practice sessions to face the interview.
- FITA Academy was founded in the year 2012 but promoted by a team of IT professionals to provide IT Training solutions.
- Up to now, we have trained more than 1,00,000 students, and these students might most of them are working persons.
- The Training batch size is optimized for 5 - 6 members per batch. The batch size has been optimized for individual attention and to clear the doubts of the students in complex topics clearly with tutors.
- FITA Academy provides the necessary practical training to students with many Industry case studies, Digital Marketing Interview Questions and Answers and real-time projects.
- SEO Analysts
- Content Writer/Copy Writer
- Email Marketing Specialists
- Social Media Marketing Specialists
- Paid Media Specialists
- Automation Experts
- Video Marketer
- Digital Marketing in Velachery
- Digital Marketing in Tambaram
- Digital Marketing in Anna Nagar
- Digital Marketing in Porur
- Digital Marketing in T Nagar
- Digital Marketing in OMR
- Digital Marketing in Adyar
- Ahref
- SE Ranking
- Semrush
- Google Analytics
- Google Search Console
- Yoast