Taylor Swift accepts the Global Icon award during the Brit Awards 2021 at the O2 Arena, London. ... [+]
Since releasing her full-length Evermore at the end of 2020, Taylor Swift has already moved on to her next project, hitting No. 1 on the Billboard 200 albums chart with a different, newer release...but that doesn’t mean she’s done promoting the fromer set. In fact, this week, the title rockets back to the summit with an eye-popping sales sum that most musicians can only dream of, and one that helps the singer-songwriter earn another spot in the history books.
Evermore is back at No. 1 on the Billboard 200 for a fourth nonconsecutive frame months after its last stint in charge of the all-encompassing ranking of the best-performing albums in the U.S. The title bolts back to the throne by moving 202,000 equivalent units. 192,000 of those are actual purchases, with many of those being vinyl records.
This week, Evermore sold 102,000 vinyl copies, and calling that sum just a new record would be doing the musician and her fan base a disservice. Swift doesn’t just rewrite history with her impressive sales frame, she completely decimates the previous record holder, which nobody has been able to beat for years.
Before this frame, the title that sold the most copies on vinyl in a single week since tracking properly began in 1991 was Jack White’s Lazaretto. That record once upped the previous best showing by selling 40,000 copies in one frame. Swift more than doubles that showing, beating the rocker’s record two and a half times over.
Evermore was also a huge sales success when looking at other formats, as it sold 69,000 copies on CD and 21,000 digital units. That first title represents a more-than 3,700% increase week-over-week in purchases, while it gained even more ground digitally, improving by more than 5,100%.
Swift broke this sales record earlier in the tracking week, as Evermore bested Lazaretto after just three days of availability on vinyl. The title is already the second-bestselling vinyl record of 2021, coming in behind only Harry Styles’ Fine Line, which has sold 109,000 copies this year. In the coming week or two, Evermore will likely end up on top, as it’s still selling well.
