The World’s Most Valuable Brands 2020

According to Forbes, Apple, Google, Microsoft, Amazon and Facebook are the most valuable brands in the world for the second year in a row.

Apple/Google/Amazon/Microsoft/Facebook

The annual Forbes list ranks the 100 most valuable brands in the world by comparing the earnings and industry presence of 200 companies around the globe.

Getty Images

The tech sector has the most businesses on the 2020 list, but not all stayed up to code: Legacy companies such as GE, HP and IBM saw some of the biggest losses.

General Electric/David Paul Morris/Bloomberg/IBM

Facebook (No. 5) had the rockiest year of all: Its brand value dropped by 21%, bringing it to $70.3 billion—nearly half what No. 4 Amazon is worth.

Marcio Jose Sabnchez/AP

Coca-Cola, Disney, Samsung, Louis Vuitton and McDonald’s round out the top ten. Together, this year’s ten highest-value brands are worth more than $1 trillion.

Luke Sharrett/Bloomberg/Jakub Porzycki/NurPhoto/Getty Images/McDonald's/ Budrul Chukrut/Getty Images

The top 100 brands also made big gains: Their collective worth some $2.5 trillion, up from $2.33 trillion last year.

Samsung

Netflix (No. 26) saw the biggest growth: Its value increased by an impressive 72%, followed by Chanel (No. 52), whose value increased by 42%.

Gabby Jones/Bloomberg/Jason Alden/Bloomberg

Notably higher in the ranks was Walmart, which had a 12% year-over-year brand value increase, jumping to 19th place from 26th with a $29.5 billion valuation.

Walmart

And some classic companies made their debut in 2020: Hennessy (No. 86), Nintendo (No. 87) and Burger King (No. 97) can celebrate their arrival in the top 100.

Hennessy/Julian Stratenschulte/Neilson Barnard/Getty Images/Horacio Villalobos/Getty Images

See the complete ranking of the World’s Most Valuable Brands 2020

READ MORE
READ MORE