Blueberry Ingredient Market Size - By Ingredient Type, Application, Distribution Channel Share, Growth Forecast, 2025-2034

Blueberry Ingredient Market Size

The global blueberry ingredient market size was valued at USD 2.6 billion in 2024 and is estimated to grow at a CAGR of over 7.2% from 2025 to 2034. Blueberry ingredients are experiencing a significant rise in demand, primarily due to increasing consumer awareness of their extensive health benefits and robust nutritional profile.
 

Blueberries are highly regarded for their potent antioxidant properties, which help combat oxidative stress, and their rich content of essential vitamins and minerals, including vitamin C, vitamin K, and manganese. These attributes contribute to their growing reputation as a superfood. Consumers are increasingly prioritizing health and wellness, driving the demand for natural and functional ingredients, where blueberry components play a pivotal role.
 

The applications of blueberry ingredients span a wide range of industries, including food, beverages, and dietary supplements. In the food sector, they are used in products such as baked goods, cereals, and snacks, while in the beverage industry, they are incorporated into juices, smoothies, and flavored water. Additionally, the supplement industry leverages blueberry extracts for their potential to support immune health, cognitive function, and cardiovascular well-being. This versatility makes blueberry ingredients a preferred choice for manufacturers aiming to cater to health-conscious consumers.
 

Globally, the demand for pure and nutritious products continues to rise, further solidifying the position of blueberry ingredients in the market. Their adaptability and alignment with consumer preferences for clean-label and functional products drive innovation and growth in the food and beverage industry. As a result, blueberry ingredients are not only contributing to the development of new product formulations but are also playing a crucial role in shaping the future of the global food and beverage sector.
 

Blueberry Ingredient Market Trends

The blueberry ingredients industry is experiencing robust growth, driven by increasing consumer preference for natural and health-focused food products. Blueberries, known for their antioxidant-rich composition and versatility, have become integral to a wide range of food and beverage offerings, including snacks, yogurts, and beverages. Their incorporation into functional foods is accelerating as awareness of their health benefits, such as supporting cognitive function and promoting heart health, continues to rise.
 

Additionally, the demand for clean-label and nutrient-dense ingredients is further propelling the adoption of blueberries in innovative product formulations, making them a key component in the evolving food and beverage market.
 

Blueberry Ingredient Market Analysis

The growing popularity of clean-label and plant-based products is driving demand for natural ingredients like blueberries. Consumers increasingly prefer products without artificial additives, focusing on health, sustainability, and transparency. Blueberry ingredients, valued for their nutritional benefits and versatility, are widely used in beverages, snacks, and baked goods. This shift in consumer preferences has strengthened the market position of blueberry-based products. Their ability to meet the demand for healthier and more natural options is fueling their growth. As a result, blueberry ingredients are becoming a key component in the food and beverage industry, contributing to their market dominance in 2024.
 

The blueberry ingredient market from fresh blueberry segment held over USD 874.2 million in 2024, and it is anticipated to expand 8.2% of CAGR during 2025 to 2034. Consumer demand for natural, antioxidant-rich superfoods is fueling the fresh blueberry segment of the market. Trends emphasizing health, especially those targeting immunity and anti-aging, are driving up consumption. There's a marked shift towards organic blueberries, bolstered by farm-to-table initiatives that prioritize transparency and quality.
 

Fresh blueberries are increasingly featured in functional foods, smoothies, and convenient snack products, amplifying their market presence. Thanks to technological strides in sustainable farming, cold chain logistics, and packaging, post-harvest losses are minimized, ensuring blueberries are available year-round. Moreover, strategies like premiumization and innovative marketing are broadening the appeal of fresh blueberries, especially in emerging markets.
 

The food & beverage segment held a dominant position in the blueberry Ingredient market with a share of 45.9% in 2024. Driven by a growing consumer appetite for natural, functional, and antioxidant-rich ingredients, the market is seeing a notable surge in its food and beverage segment. With recognized health benefits like anti-inflammatory and cognitive enhancements, blueberries are finding their way into an array of products, from smoothies and yogurts to snack bars, baked goods, and beverages.
 

The market's expansion is further bolstered by clean-label trends and a heightened demand for organic and non-GMO offerings. There's a noticeable uptick in innovative product formulations, including blueberry-infused drinks and plant-based dairy alternatives. Additionally, trends like premiumization and sustainable sourcing are increasingly influencing purchasing choices in this vibrant market.
 

The hypermarkets/supermarkets segment size dominated around USD 957.2 million in 2024. The hypermarkets/supermarkets segment in the blueberry ingredient market is witnessing notable growth due to increasing consumer demand for healthier food options. These retail giants consolidate a diverse array of blueberry-infused offerings, from snacks and beverages to baked goods, streamlining convenience and accessibility for shoppers. The allure of private-label blueberry products, celebrated for their affordability and perceived quality, is on the rise.
 

Sales are further bolstered by strategic promotions, enticing discounts, and eye-catching in-store displays. Moreover, the growing popularity of organic and clean-label blueberry products resonates with the shifting preferences of health-conscious consumers, solidifying the role of hypermarkets/supermarkets as pivotal global distribution hubs for blueberry ingredients.
 

The U.S. blueberry ingredient market was valued at USD 866.1 million in 2024 and expected to grow at a 7.7% CAGR through 2034, due to increasing consumer demand for natural, nutritious, and functional food and beverage products. Major players are introducing innovative blueberry-based solutions, such as powders, purees, and concentrates. Blueberry ingredients, valued for their antioxidant properties and natural sweetness, are being widely incorporated into snacks, beverages, dairy products, and baked goods.
 

The growing preference for clean-label products, plant-based diets, and functional beverages is further driving this demand. Strategic partnerships and product innovations remain key focus areas, positioning the U.S. as a significant market hub.
 

Blueberry Ingredient Market Share

The blueberry ingredients industry remains highly competitive, with companies focusing on innovation, sustainability, and product quality to strengthen their market position. Investments in research and development are driving the creation of advanced blueberry-derived products such as concentrates, powders, and purees for food, beverage, and nutraceutical applications. Partnerships with farmers and improvements in supply chain efficiency are critical for maintaining consistent quality and availability of raw materials. Clean-label, non-GMO, and organic certifications are also being emphasized to meet changing consumer preferences.
 

Companies are expanding their global presence through strategic acquisitions, collaborations, and geographic growth. Advanced extraction and processing technologies are being utilized to preserve the nutritional and functional properties of blueberry ingredients. Differentiation strategies include offering customized solutions for specific applications, such as dairy, bakery, and functional beverages. Marketing campaigns highlighting the health benefits of blueberry ingredients are further driving demand across various sectors.
 

Blueberry Ingredient Market Companies

Major players operating in the blueberry ingredient industry are:

• ADM
• Berry Global Group
• Döhler
• Graceland Fruit
• Givaudan
• Herbafood Ingredients
• Kerry Group
• Medtronic (Covidien)
• Milne Fruit Products
• Nutra Food Ingredients
• Ocean Spray Cranberries
• Symrise
• Sensient Technologies Corporation
• SVZ International
• The Green Labs
   

Blueberry Ingredient News

• In June 2022, Symrise launched their extensive line of Diana Food blueberry ingredients and active compounds. It, like other products in the natural ingredient’s portfolio, has a variety of characteristics and performance benefits, such as various organoleptic properties, application-specific high-quality standards for baby food, distinct certifications such as organic, and the ability to claim health benefits.
   

This blueberry ingredient market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) & volume (Kilo Tons) from 2021 to 2034, for the following segments:

Click here to Buy Section of this Report

Market, Ingredient Type

• Fresh blueberry
•  Frozen blueberry
•  Dried blueberry
•  Blueberry juice concentrate
•  Blueberry puree
•  Blueberry extracts
•  Others

Market, By Application

• Food & beverages
  • Bakery & Confectionery
  • Dairy Products
  • Beverages
  • Snacks & Bars
  • Others 
•  Pharmaceutical
•  Cosmetics & personal care
•  Nutraceutical
•  Others

Market, By Distribution Channel

• Hypermarkets/Supermarkets
•  Specialty stores
•  Convenience stores
•  Online retail
•  Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa