The best men’s sales and fashion finds of the week
It takes a seasoned shopper to effectively navigate the men’s sales racks. Here’s what’s in GQ’s basket
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Savvy shopping in the men's sales is easier said than done. In years gone by, even the best of us have blindly added to cart only for our purchases to hang dormant in our wardrobes with scarcely more than a single outing behind them (typed while staring longingly at the impulse-bought fedora that was never really going to make me a hat person). That said, if you know what you’re looking for, the best men's clothing sales can provide ample opportunity to build a comprehensive capsule that'll keep you stylish in the year to come.
The key is not to be drawn to trends on their way out. These bolder pieces might have been on your wish list in the months previous, but they’ve found their way to the bargain bin for good reason. Search instead for layering classics, essential accessories, and stalwarts such as plain button-up shirts, the best men's knitwear, and versatile tailoring.
And, at the risk of sounding like an estate agent telling you to look at “the potential” of an otherwise falling apart two-up two-down, a bit of foresight goes a long way. Generally speaking, in the height of summer, it’s unlikely you’ll find a pair of swim shorts you’ll actually want to wear in a men’s sale, but come December you might just get lucky. The same tends to apply to shorts, the best shirts for men, and shades at this time of year.
The best men’s sales to shop
Many of our favourite online shopping destinations are holding sales right now, or are at least adding product to their ongoing archive sales. Here's GQ's definitive list of the highlights to shop right now:
- Shop Abercrombie's men's sale
- Shop Adidas’ men’s sale
- Shop AllSaints’ men's sale
- Shop Arket’s men’s sale
- Shop Asos’ men's sale
- Shop Cos’ men’s sale
- Shop End’s men’s sale
- Shop Everlane’s men’s sale
- Shop Flannels’ men’s sale
- Shop John Lewis' men's sale
- Shop Liberty London’s men’s sale
- Shop Lululemon men's sale
- Shop LN-CC’s men’s sale
- Shop Mackintosh's men’s sale
- Shop Mr Porter's men's sale
- Shop Mytheresa’s men’s sale
- Shop Percival's men's sale
- Shop Reiss’ men’s outlet
- Shop Selfridges’ men’s sale
- Shop Sneakersnstuff’s men’s sale
- Shop Yoox's men's sale
What should I know before shopping the online menswear sales?
As far as we’re concerned, shopping the sales is a fine art. It’s for this reason that we’ve curated our own selection of the best bargains across the very best brands the United Kingdom has to offer.
That said, if you’re looking for a technique, we’d suggest you begin with a clear idea of your own aesthetic as well as what you might be open to seeing. The menswear sales are a great time to experiment with a new look, and we’ll be honest, we’re not opposed to using a mood board pre-shopping just to nail down the vibe that we’re looking to fulfil. Never, ever, underestimate the power of a thorough Pinterest perusal.
What should I look for in the menswear sales?
Well, it depends on what season you’re shopping in. That said, we’d say that you mainly want to shop one of two things; investment statement pieces (the kind that pull an outfit together in one move), or wardrobe basics that’ll get re-worn over and over again.
As for investment pieces, this can look like a lairy collection of Marni jumpers and cardigans, a typically pricey layering piece (think puffer jackets, cashmere knitwear, the best men's overshirts, trenches and just about all types of coats & jackets) or even something practical, like running gear or oft-spenny gym leggings.
If you’re going the wardrobe basic path though? Think pure cotton crew necks, stiff Japanese denim jeans, cosy tracksuits, or a hardy pair of Converse. Whatever it is you’re going for, for the love of the Fashion Gods, avoid a novelty trend that you’ll wear once and forever stare at in the back of your wardrobe. We’ve all been there, and none of us needed that bright blue Versace AirPods case.
How do we select our favourite menswear sale picks?
So, how exactly do we choose the best menswear in the sales in 2025? Simple. We know our stuff, we do our research, and we get out there to experience as much product as possible.
Our section head of menswear for GQ Recommends, Heidi Quill, is obsessed with clothes. Joining British GQ in 2021, Heidi might primarily look after clothing content, but she spends a healthy amount of time up to her neck in samples, checking product for the very best quality, price and design, all before recommending it to you. That includes knowing exactly when her favourite pieces from across the many other guides she manages get a discount.