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Do a little shopping recently? We can tell.
This year, we recommended products to you all, and you did not hesitate to hit that “Add to Cart” button with gusto. From T-shirts to mattresses to the bits and bobs you decided to add to your ever-growing wardrobe, you're all quite well stocked with the best of the best. Because that's what we do, isn't it?
While we love talking about our own shopping habits, we're endlessly fascinated by what our readers are buying. So to celebrate a year of big fits and grooming hits, we crunched all the numbers to bring together the best products of the year, according to you.
The Iconic Skivvies: Calvin Klein Cotton Stretch Brief
The Story: Buddy, It’s Time to Buy Better Underwear
Why You Bought It: Forty-odd years after their debut, Calvin's megawatt briefs still set the gold standard for undies—and they look just as great on Average Joes in need of a jolt of everyday confidence.
What You Should Buy Next: When you’re ready for an upgrade, Skims’ cotton boxer briefs were far and away the best pair of undies we tested in 2024—a development that even surprised us.
The Signature Scent: Le Labo Matcha 26
The Story: The 15 Best Colognes, According to a Fragrance Freak
Why You Bought It: Like a warm, whisked green leaf tea, this fragrance is frothy, effervescent, and calmly energizing. Its sweet top notes of fig and matcha smell almost creamy at first sip, but the dry down of woods and grasses keeps this fragrances grounded and innately earthy. Unsurprisingly, it’s a favorite fragrance, worn by many GQ editors today.
What You Should Buy Next: Look, you're never going to smell bad wearing Le Labo, but for a cologne with real fragrancehead pedigree, there's only one name to turn to: Frédéric Malle. The legendary perfumer's Musc Ravageur EDP—a powerful concoction of bergamot, vanilla, and musk—is still blowing minds, and eliciting appreciative sniffs, well over two decades after it debuted.
The Do-It-All Groomer: Philips Norelco Multigroom 900
The Story: The Best Beard Trimmers Will Keep Your Scruff Shaped Up
Why You Bought It: This thing has incredible muscle and endurance—more than enough to mow through thick patches of head hair. Its self-sharpening blades keep things frictionless, too, and it's equally good for trimming up the beard hairs.
What You Should Buy Next: Is your beard trimming skill getting so good you’re thinking about making it more than a hobby? Whether you’re looking to make a career pivot or just lining up the boys, the Wahl Pro Series High Visibility Cordless Trimmer is your best bet for an upgrade.
The Trend-Defying Dungarees: Levis 501 Original Fit Jeans
The Story: The 13 Best Jeans on the Planet Right Now
Why You Bought It: After all these years, Levi's are still the yardstick by which all other jeans brands are measured, and the straight-legged 501 remains the iconic pair of jeans, available in a million fits and rinses.
What You Should Buy Next: After years of playing second fiddle to weird, wide pants, jeans are indeed making a comeback, and we’re just getting started. For your next endeavor into indigo, may we suggest a pair of raw denim?
The Sensational White Tee: Lady White Co. Our T-Shirt
The Story: The 11 Best White T-Shirts of 2024
Why You Bought It: With a cult-like following, Lady White Co. has perfected what might be the hardest thing to get right: the white tee. It’s made with US-grown cotton that has a smooth and crisp hand, heavy enough to notice that it’s something different, but light enough to wear year-round.
What You Should Buy Next: Easy—more Lady White. Everything from the brand’s sweatshirts to sweatpants are sure-fire hits.
The Genre-Defining Polo: Lacoste Pique Polo
The Story: The Best Polo Shirts Are Game, Set, Match
Why You Bought It: Long before Challengers made tennis sexy, the Lacoste polo shirt made it stylish. Decades later, it's still in the only polo we (and apparrently you!) want to wear.
What You Should Buy Next: Tennis style might've had a breakout year, but fashion's love affair with the sport is here to stay.
The Ticket to Better Sleep: Helix Midnight Luxe Mattress
The Story: The Best Bed-in-a-Box for Avoiding IRL Mattress Shopping at All Costs
Why You Bought It: The Helix Midnight Luxe, a hybrid mattress with a coil base and a luxurious memory foam top, was a runaway favorite among GQ staffers. It’s just so damn comfortable, and several staff members praised the mattress' coolness, which can be attributed to a breathable woven stretch knit cover that keeps it from overheating.
What You Should Buy Next: Well, you’ll need somewhere to put your sweet new bed—that’s where the Thuma bed frame comes in. It’s incredibly easy to assemble, looks great, and a breeze to take apart should you need to move.
The Ultra-Fresh Sheets: Mellanni Iconic Collection Sheet Set
The Story: The Best Sheets on Amazon for the Most Budget-Minded Sleepers
Why You Bought It: With over 340,000 reviews on Amazon to its credit (the majority being five-star ratings), this set is one of Amazon’s top-selling bedding offerings—and for very good reason. It's wildly soft, thanks to a brushed microfiber exterior that's also blessedly shrink-resistant in the wash, and a screaming deal for what you get.
What You Should Buy Next: Brooklinen. Unbelievably soft, luxurious, and handsome, these sateen sheets make your bedroom feel like a hotel you can’t afford. Plus, if you’ve never slept under sateen sheets, the smooth, slick feeling is tough to beat.
The Plush Lounger: Brooklinen Robe
The Story: The Best Robes Are a Getaway to Self-Care Serenity
Why You Bought It: Brooklinen’s best-selling towels are a mainstay of our home coverage, and the brand's robes employ the same tricks of of the trade: absorbent, piled Turkish cotton repackaged into a calf-length, unisex bathrobe that feels as good as it looks.
What You Should Buy Next: You’ve gotten yourself a sweet robe, as a gentleman must. For your next loungewear upgrade, consider a natty set of pajamas. You can’t go wrong with J.Crew—the brand’s Cotton Herringbone Pajamas will have you honk-shooing like never before.
The Baggy Sweats: Champion Fleece Open-Bottom Sweatpants
The Story: The Best Sweatpants Give Lounging a Great Name
Why You Bought It: The American sportswear juggernaut has been in the sweatpants business for just about as long as it’s been around. If an excellent pair of cozy sweats is what you need, then these are the best damn ones around.|
What You Should Buy Next: Reigning Champ, who make the best sweats in the game (and our favorite hoodie). If baggier sweatpants are really your thing, check out the Champ’s Midweight Terry ‘97 Relaxed Sweatpant.
The Face Saver: Cardon Purifying Clay Cleanser
The Story: The Best Face Wash for Every Type of Grubby Fella
Why You Bought It: This marshmallowy soft face wash is a deep-cleaning superhorse, and suits all skin types. Clay is supremely nourishing on the skin , but mild enough that it shouldn't parch dry skin types, either. Cardon even promises that it absorbs up to four times the impurities of any charcoal face wash, and we're inclined to confirm.
What You Should Buy Next: Looking to bring a little luxury to your skin care routine? The Emulsion Cleanser from Le Domaine isn’t just another celebrity-backed cash grab: This foaming, oil-water emulsion will leave your skin feeling like A-list material, according to GQ staffers.
The Sudsy Mop Cleaner: Sachajuan Shampoo
The Story: The Best Shampoo Is Your Bad Hair Day Panacea
Why You Bought It: This comes as close to a 2-in-1 shampoo-conditioner without actually being one (Sachajuan, of course, has conditioners for the whole spectrum of hair needs, too); but this product gives any user what they need: a non-stripping and proactively nourishing rinse that helps even the most vulnerable or difficult of strands.
What You Should Buy Next: One of our favorite conditioners is from Corpus, which “saved the scalp” of a GQ contributor. It also smells incredible.
The Skin Care Cheat: PrettyBoy Revival Recovery Gel Moisturizer
The Story: These Are the Best Face Moisturizers for Every Guy
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Why You Bought It: The high concentration of active ingredients in this moisturizer will benefit your skin rather than serve as a marketing ploy. It's nourishing, lightweight, and hydrating, and if it's the only thing you put on your face, you're on the right track.
What You Should Buy Next: Moisturizer, check. Next? A solid serum. Kiehl’s Micro-Dose Anti-Aging Retinol Serum with Ceramides and Peptide is a great choice for folks looking to add some retinol to their skin care routine.
The Gateway Suit: Buck Mason Graduate Suit
The Story: The Best Suits Under $1000
Why You Bought It: Buck Mason’s Graduate Suit is the perfect for folks looking for their first proper suit, or just looking for a great navy blue or slate gray addition to their weekday rotation. Its soft-shouldered silhouette and patch pockets are an homage to the Ivy-style sack suits of the 1960s, but that doesn’t mean you have to wear it with a repp tie and penny loafers (although you definitely can.)
What You Should Buy Next: Double-down on more suits in 2025.
The Story: The Best Dress Shirts Will Earn You That Promotion
Why You Bought It: Calvin Klein’s no-frills slim fit shirt is cut from high-quality cotton that’s just a tad more stretchy than our overall pick, and comes equipped with plenty of next-gen specs its counterparts eschew—including moisture-wicking properties to keep you cool and a non-iron coating to keep it looking crisp.
What You Should Buy Next: When the corner office calls, pull up in Todd Snyder and Hamilton’s corduroy dress shirt — an instant classic and favorite around the GQ offices. Hand-cut and -sewn in Hamilton’s Houston-based workshop, the shirt is structured but not suffocating, formal but not foppish, and vintage-inspired without veering into cosplay.
The All-Business Hosiery: Boardroom Dress Socks
The Story: The Best Dress Socks Send Your Feet Pics Into the Stratosphere
Why You Bought It: Boardroom’s socks are made in the USA using merino wool that’s breathable and naturally moisture-wicking. They’re crafted with reinforced heels and toes. And, as any good pair of socks should be, they’re knit with a flat seam toe—which, in tandem with a high-reaching over-the-calf length, ensures you’ll never catch these wool socks bunching.
What You Should Buy Next: Dress socks are nothing without dress shoes.
The Everyday Pant: Todd Snyder Relaxed Fit Chino
The Story: The Best Chinos Are Coming for Your Jeans
Why You Bought It: While readers bought plenty of chinos from J.Crew and Uniqlo, none sold better than Todd Snyder's Relaxed Fit Chinos. They’re made with a medium weight Japanese selvedge twill that’s got a soft drape and peachy hand. The fit takes after mid-century chinos and khakis with a rise that reaches your natural waist and a wide leg that splits the difference between J.Crew’s classic chino and wildly popular Giant-fit chinos.
What You Should Buy Next: If you like Todd Snyder's chinos, there's plenty more where that came from.
The Year's Hottest Affordable Ticker: Noah x Timex Moon Phase Watch
The Story: Noah Is Dropping the Sequel to Its Wildly Popular Timex Collab Watch
Why You Bought It: Back in June, Noah dropped a collaboration with Timex that slightly resembled a Tank, and it sold out faster than you can ask what a sun and moon indicator is. The brands dropped a second run in November, which sold out just as fast, thus making it the hottest affordable watch of the year.
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What You Should Buy Next: Any of our picks for the best watches of 2024.
The Versatile Loafer: G.H. Bass Larson Loafers
The Story: The Best Loafers Are More Relevant Than Ever
Why You Bought It: No definitive loafer ranking would never be complete without a pair of Bass Weejuns. They've been an icon since the '30s, and when it comes to loafers—or any shoe, really—you'd be hard-pressed to find a better value.
What You Should Buy Next: Expand your hard-bottomed collection with a pair of boat shoes from Morjas, one of our favorite entrants from this year’s GQ All-Stars class. Their buttery suede riff upgrades the ur-prep staple with a dose of old-world Euro cool, a timely reconfiguration that reads less Bud-swilling frat bro, more Chablis-sipping playboy.
The Musk Enhancer: Baxter of California Deodorant
The Story: The Best Deodorant Stifles Stink and Sweat
Why You Bought It: Baxter's deodorant accomplishes what it set out to do—i.e. neutralizing armpit funk—while making something incredibly gentle for those with sensitive pits. Plus, it just smells great: crisp and refreshing.
What You Should Buy Next: Okay, you got the stench under control—first step accomplished. Next, up the ante with a signature scent. We’re partial to Ralph Lauren’s Polo EDT.
The IYKYK Running Tee: Bandit Micromesh Long Sleeve Performance Tee
The Story: The Best Gym Clothes Make Sweating Look Good
Why You Bought It: Sure, you didn’t have to wait until 2025 to start those fitness resolutions—but if you, like us, totally did, this tee from Bandit Running is going to be your best friend next year. It’s got a reflective branded detail on the front, a classic crew neckline, and a unique fabric that dissipates heat and helps regulate body temperature.
What You Should Buy Next: Oh, you didn’t hear? Your winter running outfit should include shorts—specifically, these sweet performance shorts from Tracksmith.
