GQ Style

Pitti Uomo Photo Report: Street Style, Shows, Parties, and More

The GQ Style team is on the ground at the European men’s shows. First up: Florence, Italy. Keep coming back for updates.
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Off-White designer Virgil Abloh backstage after the show.

Pitti Uomo Day Three

The men’s fashion season started in London last week and now it’s popping off in Florence, Italy for Pitti Uomo 92. The GQ Style squad is on the ground in Firenze right now seeing fashions, bumping elbows with elite designers (and not-so-elite social media stars), and consuming copious amounts of juicy Tuscan bovine. The trade show known as Pitti takes place twice a year, but this one is extra special because it’s a hundred degrees out and the gelato tastes extra nice. But more importantly: This year, the special guest designers include Hugo (Hugo Boss’s men’s line designed by Bart de Backer), JW Anderson, and Off-White by the good homie Virgil Abloh, each of whom will present a runway show.

Here, tag along with GQ Style editor-in-chief Will Welch, fashion director Mobolaji Dawodu, and senior editor Noah Johnson as they take the city by storm with photographer Adam Birkan, who’s snapping the famous (and occasionally infamous) Pitti Uomo street style—and so much more. Come back daily for loads of new snaps in our photo report. And look out Milan and Paris: We’re coming for you next.

Street style at Pitti Uomo.

Street Style at Pitti Uomo.

Street Style at Pitti Uomo.
Street Style at Pitti Uomo.

A model backstage before the Off-White show.

Street Style at Pitti Uomo.

Street Style at Pitti Uomo.

Stylist Stevie Dance at work backstage before the Off-White show.

Yuki Matsuda, director of Monitaly and Yuketen, at Pitti Uomo.

Off-White's new collaboration with Timberland.

Off-White's new collaboration with Vans.

Off-White sneakers backstage before the show.

The crowd waiting for the Off-White show to begin.

Street style at Pitti Uomo.

Offerings from Massimo Alba's Spring 2018 collection.

Massimo Alba at Pitti Uomo.

The Florentine model Ludovica at Pitti Uomo.

Inside Epoca, one of the best vintage shops in Florence.

Bloody Osiris backstage at Off-White.

Models backstage before the Off-White show.

A model backstage before the Off-White show.

Heron Preston in a Putin tee at the Off-White afterparty.

Models walking at the Off-White show.

Justin O'Shea backstage after the Off-White show.

Off-White designer Virgil Abloh backstage after the show.

Off White designer Virgil Abloh collaborated with artist Jenny Holzer on the projected text backdrop for the show.

Virgil Abloh signing sneakers from his collaboration with Nike for friends after the Off-White show.

A model backstage before the Off-White show.

Marcelo Burlon getting the party lit.

Virgil Abloh, Heron Preston and Acyde DJing at the Off-White afterparty.

ADAM BIRKAN

Pitti Uomo Day Two

The JW Anderson runway show at Villa la Pietra.

Street style at Pitti Uomo.

Josh Peskowitz and Simon Golby of Magasin.

Masako Kaufman of United Arrows and Mr. Kamoshita of Camoshita United Arrows.

Street style at the famous “Pitti Wall.”

Three’s a trend: Teva-style sandals spotted at the JW Anderson show.

GQ Style senior editor Noah Johnson, editor-in-chief Will Welch, and fashion director Mobolaji Dawodu.

Street style at Pitti Uomo.

Street style at Pitti Uomo.

Stefano Pilati.

Designer Jonathan Anderson in the media scrum after his JW Anderson show.

The JW Anderson runway show at Villa la Pietra.

Models backstage at the JW Anderson show.

Models backstage at the JW Anderson show.
A model backstage before the JW Anderson show.

Special JW Anderson Converse sneakers were gifted to all the models after the show.

Models at the JW Anderson show.

A model backstage before the JW Anderson show.
A model backstage before the JW Anderson show.

The Gigi designer Pierluigi Boglioli at Pitti Uomo.

Two friends and an Italian hound at the Hotel Lungarno.

Inside the gardens of Villa la Pietra.

Pitti Uomo Day One

From left: Will Welch, Brunello Cucinelli, Mobolaji Dawodu, Alessio Lillocci, Davide Baroncini, and Noah Johnson at the Brunello Cucinelli dinner at Villa Palmieri.

Luke Sabbat at the Hugo show.

Model Larissa Hofmann and 032c fashion editor Marc Goehring at the Hugo show.

GQ Style fashion director Mobolaji Dawodu unpacking at the Hotel Lungarno.

Mobolaji’s desert boots.

Mobolaji’s shirts.

Will and Mobolaji entering the Pitti Uomo fair.

From left: Amah Ayivi (Marché Noir), Sam Lambert (Art Comes First), and Shaka Maidoh (Art Comes First) at the fair.

At the Brunello Cucinelli dinner at Villa Palmieri.

At the Hugo afterparty.

The GQ Style squad.

A model walking the Hugo runway show.

The finale of the Hugo runway show.

Street style outside the fair.

The Z Zegna Spring-Summer 2018 presentation at Pitti Uomo.

Will Welch and Mobolaji Dawodu with Alessandro Sartori at the Z Zegna presentation.

Pitti Uomo street style.

At Pitti Uomo.
Street style in Florence.
Street style in Florence.

At the Hugo afterparty.

Street style in Florence.

Street style in Florence.

Jamie Campbell Bower of the band Counterfeit.

Will, Mobolaji, and Hugo menswear designer Bart De Backer talk backstage after the runway show.

At the Hugo afterparty.

Closing out the Hugo afterparty.

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