As all of the contestants are already rich and have over a million, they don't care about the money aspect of the game at all.
For a game show it felt unorganized and unstructured behind the scenes.
Between the selection of content creators and the shop a large portion of the show feels like filler.
Personally I'd prefer the format change to either accommodate for the fact that a majority of the creators won't be there for the money and change it to more of an 'I'm a celeb' challenge, or remove the content creators and change them for genuine contestants that're there for the money with maybe one or two contestants who have a higher willingness to spend money (to create that level of conflict).
Unfortunately between the host and contestant groups feeling similar in size, it feels like an imbalance as there should be less hosts that contestants. I don't mind the concept of a rotating host, but having multiple at once feels disorganising.
Some of the contestants feel engaging however most already feel like they're trying to just get their 15-minutes, coming across as fake or false.
Between the format and choice of contestants the entire show feels fake and false.
The only way to enjoy this show would to be if I had another show by it's side so I could distract myself from the constant dull parts.
It's unfortunate as I do enjoy watching the sidemen and some of the content creators in the line-up, but the whole show doesn't feel thought out and isn't designed for TV.