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Chevrolet has a new advertising spot which is challenging the typical boundaries of both video and print marketing. The American automotive manufacturer released a video ad within the pages of two of Hearst Media’s print publications, Esquire and Popular Mechanics.

Chevy’s ad, which highlights the car company’s Colorado truck, was sent out in the pages of the men's magazines to 10,000 lucky subscribers of each publication. Those subscribers were treated to a player created by tech company Americhip embedded within a two-page spread for Chevy. And once the probably male reader flipped to the specific pages with the spot, the video began to play. According to AdAge, Time Inc.’s Entertainment Weekly also used Americhip’s tech in 2009 to release a video ad in its print pages for CBS’s lineup of fall shows.

Hearst’s executives generated the idea for Chevy’s video-within-a-print-publication during a meeting where...

The car industry can be a boy's club, but Jill Meenaghan is in the driver's seat. In honor of Auto Week, the woman behind Car and Driver lets us into her chic New York office space where fashion meets cool automobile sleekness. Keep reading to find out how Jill first got into the car business, who her inspirational role models are and what a day in the life of a Associate Publisher and Group Marketing Director for Hearst Men's Group is like. What was your very first job? I was incredibly lucky to start out right after college as a Merchandising Coordinator for Seventeen magazine—I edited the "Where to Buy" credits for all the fashion editorial;...