AI for B2B marketers: Three takeaways from our expert webinar that will put your plans on the right track
AI (Artificial Intelligence)

AI for B2B marketers: Three takeaways from our expert webinar that will put your plans on the right track

Insights on how marketers should adopt and deploy generative AI initiatives from experts at Omdia and studioID

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Five ABM metrics that matter – and how you can supercharge their meaning to your organization
ABM (Account-Based Marketing)

Five ABM metrics that matter – and how you can supercharge their meaning to your organization

Think beyond the basic analytics to improve customer experiences while driving growth and retention.

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Content Marketing Measurement, Demystified: How to Demonstrate ROI from Brand to Demand
Content Marketing

Content Marketing Measurement, Demystified: How to Demonstrate ROI from Brand to Demand

Use these steps to steer clear of short-termism and drive ROI with a brand-to-demand strategy.

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Loyalty isn’t just for B2C: How to refine your ABM strategy to keep your B2B clients engaged
ABM (Account-Based Marketing)

Loyalty isn’t just for B2C: How to refine your ABM strategy to keep your B2B clients engaged

Sharing insights, performing low-lift tasks and incentivizing clients to spread the word can grow your programme – and your revenue.

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Seven questions marketers should ask B2B clients when they churn
Sales Strategy

Seven questions marketers should ask B2B clients when they churn

Having post-mortem conversations with clients may just be the first step in winning the account back. Here are the hard questions to ask in order to improve.

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7 Ways To Build Buyer Trust Through Your B2B Marketing Content
Marketing Strategy

7 Ways To Build Buyer Trust Through Your B2B Marketing Content

Forbes correspondents discuss insights from Informa Tech's 2023 Trust in Marketing Index

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