Sana Siddiqui

Summary

• 10+ years working in consumer and business banking and lending  
• Six years of competitive analysis in the realm of sales operations, with reporting and analytics functions
• Three years of strategy and profitability analytics in the indirect lending spaces (underwriting, decision science)

Experience

Currently a full-time Research Analyst at Investopedia, Sana Siddiqui works to research and analyze data on a variety of personal finance products like loans, tax software, debt relief companies, and more. Sana uses her years of experience in competitive analysis and strategy analytics to provide insight and feedback based on relevant business requirements.

Prior to joining the team, Sana worked in loan originations and processing before pivoting back to a reporting and analytics role focused on competitive analysis and market share reporting for various financial institutes. This experience has given Sana broad insight into financial products and services and the ability to "tell the story” behind the data and convey it to stakeholders—and readers—in a meaningful way.

Education

Sana has a bachelor's in communications from Southern New Hampshire University.