Company Profile

Kao Malaysia Sdn. Bhd. was established in 1973 as an overseas subsidiary of Kao Corporation Japan.

We strive for the wholehearted satisfaction and enrichment of the lives of people globally and to contribute to the sustainability of the world, with products and brands of excellent value that are created from the consumer's and customer's perspective.

In Malaysia, over the years, Kao brands have grown to contribute Malaysian society in line with Kao "Kirei Life" philosophy of enriching lives and making beautiful with product categories of Health & Beauty Care, Hygiene & Living Care with wide range of brands such as Attack, Biore, Curel, Liese, Magiclean, MegRhythm, Men's Biore and Merries.

Kao Malaysia follows closely with Kao Corporation mission, that is - As one, we create a Kirei life for all by providing care and enrichment for the life of all people and the planet.

Through innovation that provides excellent value, we share joy and create a safer, more harmonious world for all.

The Japanese word Kirei describes something that is clean, well-ordered, and beautiful all at once. For Kao, this concept of Kirei not only describes appearance but also attitude – a desire to create beauty for oneself, for other people, and for the natural world around us. At Kao, Kirei is the value we want to bring to everyday life through our brands, products, technologies, solutions, and services-now and in the future.

Our vision is to aim to be a company that is closest to the individual and beyond their expectation.

By deeply knowing and understanding our world and its people, we aim to improve people's lives beyond their expectation for a future where humans and nature thrive together.