Bowen Craggs’ Post

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With Google replacing Universal Analytics with Google Analytics 4 on July 1st, it’s a good time to re-consider your approach to website visitor data. Jason Sumner of Bowen Craggs spoke to analytics expert Brian Clifton, Senior Consultant for Search Integration, about the key decision factors and the alternatives. Read the interview: https://lnkd.in/dz4ZDymU #G4Analytics #CorporateWebsite #WebsiteVisitorData

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Brian Clifton

Author x4; Data Privacy Expert; Founder Verified-Data.com; PhD; Former Head of Web Analytics Google (EMEA). Specialising in enterprise Google Analytics, GTM, Consent Management; Piwik PRO.

2mo

it was a great discussion - intentional or not, Google really ignited the competitor landscape when it decided to shutdown Universal Analytics. You can read about my journey with Universal here: https://brianclifton.com/blog/2023/07/02/first-google-analytics-data-point/

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